Global B2C E-commerce Report 2016

B2C e-commerce turnover
In the category of B2C e-commerce sales, China and
the United States are clearly at the top. In 2015, the
Chinese in total spent $766.5bn online, while the
American B2C e-commerce turnover amounted to
$595.1bn. The UK ($174.2bn), Japan ($114.4bn) and
France ($71.9bn) completed the top 5.
In comparison with last year, China’s B2C e-
commerce market grew significantly faster than the
one of the US. Compared to 2014, Chinese B2C e-
commerce sales grew by 33%, while in the US it
grew by 12%.
For 2016 as well, the Chinese e-commerce market is
expected to increase much faster than the American
one (27% vs. 9%). As a result, it will continue to
increase its lead even further.
In the chapter of Trends and Overviews, complete
overviews with regard to B2C e-commerce sales and
growth rates of all countries covered in this report
are included.
Top 10 Countries B2C E-commerce Sales
TOP 10 COUNTRIES IN TERMS OF B2C E-COMMERCE SALES
Online sales of goods and services, 2012 - 2016
Countries 2012 2013 2014 2015 2016 (f)
China
USA
$766.5bn
$595.1bn
UK $174.2bn $192.5bn
Japan $92.8bn $114.4bn
France
$71.9bn
Germany $41.0bn $66.2bn
South Korea
$64.8bn
Canada $31.7bn $35.7bn
India
Russia
Source: National Associations and Ecommerce Foundation, 2016
Global B2C E-commerce
$25.5bn
$22.8bn
“Total online sales in the top 10 countries are projected to
reach around $2,277bn in 2016”
www.ecommercefoundation.org 20