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Indonesia<br />
OVERVIEW OF POPULAR PRODUCT GROUPS<br />
Estimated online sales of popular product groups, in millions of US dollars, 2015<br />
Clothing<br />
$792<br />
+109.7%<br />
OVERVIEW OF POPULAR SERVICE GROUPS<br />
Estimated online sales of popular service groups, in millions of US dollars, 2015<br />
+58.6%<br />
E-<strong>commerce</strong> Markets<br />
Asia-Pacific<br />
Home & Garden<br />
$349<br />
+53.1%<br />
Media & Entertainment<br />
Household Electronics<br />
Shoes & Personal Lifestyle<br />
Information Technology<br />
Telecom<br />
Food/Nearfood<br />
Health & Beauty<br />
$336 +64.2%<br />
$279 +104.2%<br />
$256 +33.5%<br />
$253 +61.4%<br />
$205 +49.2%<br />
$181 +48.1%<br />
$139 +35.7%<br />
$1,124<br />
Travel: Flight Tickets<br />
and Hotels<br />
NUMBER OF E-SHOPPERS AND AVERAGE SPENDING PER E-SHOPPER<br />
2013-2015<br />
$172<br />
78.3%<br />
$340<br />
Travel: Package<br />
Travel and Private<br />
Transport<br />
91.4%<br />
$232<br />
Source: E<strong>commerce</strong> Foundation and Statista, <strong>2016</strong><br />
$204 $220<br />
+66.0% +55.9%<br />
$2 $36<br />
Insurances Event Tickets Others<br />
Toys<br />
Consumer Electronics<br />
Sports & Recreation<br />
$104 +64.7%<br />
$84 +61.4%<br />
$39 +61.4%<br />
11.0mn<br />
14.6mn<br />
22.5mn<br />
Others<br />
$201<br />
+41.8%<br />
2013 2014 2015<br />
Source: E<strong>commerce</strong> Foundation and Statista, <strong>2016</strong><br />
Source: E<strong>commerce</strong> Foundation and eMarketer, <strong>2016</strong><br />
www.e<strong>commerce</strong>foundation.org 77
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