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Global B2C E-commerce Report 2016

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Argentina<br />

OVERVIEW OF POPULAR PRODUCT GROUPS<br />

Estimated online sales of popular product groups, in millions of US dollars, 2015<br />

E-<strong>commerce</strong> Markets<br />

OVERVIEW OF POPULAR SERVICE GROUPS<br />

Estimated online sales of popular service groups, in millions of US dollars, 2015<br />

Latin America<br />

Clothing<br />

Shoes & Personal Lifestyle<br />

Home & Garden<br />

Media & Entertainment<br />

$149<br />

+68.7%<br />

$2,700<br />

Information Technology<br />

Telecom<br />

Health & Beauty<br />

Household Electronics<br />

Toys<br />

Food/Nearfood<br />

Consumer Electronics<br />

Sports & Recreation<br />

Others<br />

Source: E<strong>commerce</strong> Foundation and Statista, <strong>2016</strong><br />

$63<br />

$117<br />

Flight Tickets and<br />

Accommodations<br />

+33.3%<br />

Package Travel Insurance Event Tickets Other Services<br />

NUMBER OF E-SHOPPERS AND AVERAGE SPENDING PER E-SHOPPER<br />

+78.1%<br />

2013-2015<br />

$275<br />

Source: E<strong>commerce</strong> Foundation and Statista, <strong>2016</strong><br />

11.2mn<br />

2013 2014 2015<br />

Source: CACE, eMarketer, Statista and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />

www.e<strong>commerce</strong>foundation.org 45

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