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Population 15+<br />
159.4mn<br />
Brazil<br />
<strong>B2C</strong> E-COMMERCE TURNOVER AND GROWTH RATE<br />
Total online sales of goods and services, 2012-<strong>2016</strong><br />
*average exchange rate 2015: $1=3.7004 Brazilian Real<br />
29.0%<br />
22.0%<br />
1.0%<br />
Share of<br />
e-<strong>commerce</strong><br />
in retail<br />
Brazil Latin America <strong>Global</strong><br />
9.0%<br />
7.2%<br />
6.7% 6.4%<br />
5.6%<br />
-3.8%<br />
-0.4%<br />
E-<strong>commerce</strong> Markets<br />
Latin America<br />
BRAZIL VS REGIONAL AND GLOBAL AVERAGES<br />
1.9%<br />
3.3%<br />
GDP growth rate Inflation rate Unemployment rate<br />
Internet users<br />
101.5mn (64%)<br />
$13.0bn<br />
$15.9bn<br />
Source: E<strong>commerce</strong> Foundation, Eurostat, IMF, Tradingeconomics and Worldbank, <strong>2016</strong><br />
GLOBAL RANKING<br />
65th<br />
116th<br />
43th<br />
Number of e-shoppers<br />
38.1mn (23%)<br />
2012 2013 2014 2015 <strong>2016</strong> (f)<br />
Source: ABComm and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
Source: ABComm. E<strong>commerce</strong> Foundation, Worldbank, Worldometers, Internetlivestats and E-bit, <strong>2016</strong><br />
Logistics<br />
Ease of<br />
Performance Index Doing Business Index<br />
Source: Worldbank, Doingbusiness and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
eGDP ranking<br />
www.e<strong>commerce</strong>foundation.org 46
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