You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Advantages and Barriers Regarding E-<strong>commerce</strong><br />
Trends and Overviews<br />
Advantages and barriers<br />
Naturally, e-<strong>commerce</strong> has its advantages in comparison with regular retail, but<br />
there are also a few barriers with regard to successfully conducting e-<strong>commerce</strong>.<br />
Below, we provide a number of advantages of online shopping as well as some<br />
barriers that may negatively influence e-<strong>commerce</strong>.<br />
Main advantages of e-<strong>commerce</strong>:<br />
• e-<strong>commerce</strong> enables consumers to easily<br />
search, compare and review products and<br />
stores;<br />
• e-<strong>commerce</strong> offers consumers a wider<br />
competitive selection of goods and services as<br />
well as more choice;<br />
• e-<strong>commerce</strong> enables the search for the best<br />
possible prices.<br />
Main barriers regarding e-<strong>commerce</strong>:<br />
• lack of infrastructure;<br />
• high costs or limitation of usage;<br />
• lack of trust (perceived unsecure payment, privacy<br />
issues, return options, etc.);<br />
• trade restrictions (tariffs, trade agreements, high<br />
import duties, etc.);<br />
• different legal systems and requirements;<br />
• language barriers;<br />
• political instability, especially in emerging and<br />
developing regions of the world.<br />
www.e<strong>commerce</strong>foundation.org 93
Change language