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SHARE AND GROWTH OF ONLINE DEVICES<br />
The global share of several online devices and their specific growth (sales value)<br />
Share and growth of online devices<br />
Smartphone<br />
4%<br />
26%<br />
34% 36%<br />
42% 45%<br />
Mobile Phone<br />
-23%<br />
6%<br />
13%<br />
14%<br />
8%<br />
6%<br />
4% 2%<br />
13% 13%<br />
13% 13%<br />
7% 7%<br />
1%<br />
7% 6%<br />
2%<br />
1%<br />
13%<br />
12%<br />
12% 12%<br />
6% 6%<br />
2% 2%<br />
5% 4%<br />
LCD TV<br />
Mobile PC<br />
Desktop PC<br />
Wearables<br />
-20%<br />
-12%<br />
-5%<br />
59%<br />
24%<br />
21% 20% 19% 19%<br />
Tablet PC<br />
-8%<br />
2012 2013 2014 2015 <strong>2016</strong> (f)<br />
Other categories<br />
-1%<br />
Source: GfK Trends and Forecasting (Digital World), in partnerships with the Consumer Electronics Association<br />
www.e<strong>commerce</strong>foundation.org 25
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