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Latin America Key <strong>B2C</strong> E-<strong>commerce</strong> Data of Goods and Services at a Glance 2015<br />
394mn people are<br />
over the age of 15<br />
Chile<br />
Brazil<br />
Average spending<br />
per e-shopper<br />
Forecast <strong>2016</strong><br />
$39.8bn<br />
Turnover E-<strong>commerce</strong><br />
Goods & Services<br />
Total GDP of<br />
$4,295bn<br />
Argentina<br />
<strong>Global</strong> $2,272.7bn +19.9%<br />
Latin America $33.0bn +28.0%<br />
Total <strong>B2C</strong> e-<strong>commerce</strong> 2015 of goods & services<br />
Share of e-<strong>commerce</strong><br />
in GDP 0.77%<br />
221mn people use<br />
the Internet (56%)<br />
Ranking Latin America<br />
in turnover (in millions of USD)<br />
1 Brazil<br />
2 Argentina<br />
3 Chile<br />
# Others<br />
$15,855<br />
$4,796<br />
$2,036<br />
$10,287<br />
45.4%<br />
Services<br />
54.6%<br />
Goods<br />
1.0%<br />
Estimated share of online<br />
goods in total retail of<br />
goods<br />
94mn people are<br />
e-shoppers (24%)<br />
National e-<strong>commerce</strong> associations:<br />
Argentina<br />
Brazil<br />
Chile<br />
Executed by:<br />
In cooperation with:<br />
Powered by:<br />
© E<strong>commerce</strong> Foundation (September <strong>2016</strong>)
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