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<strong>Global</strong><br />
2015 Key <strong>B2C</strong> E-<strong>commerce</strong> Data of Goods & Services at a Glance<br />
7.0%<br />
Estimated share of online<br />
goods in total retail of goods<br />
5,563mn people are<br />
over the age of 15<br />
2,520mn people use<br />
the Internet (45%)<br />
Asia-Pacific<br />
North America<br />
Europe<br />
Latin America<br />
MENA<br />
Others<br />
$1,057bn<br />
$644bn<br />
$505bn<br />
$33bn<br />
$26bn<br />
$8bn<br />
+28%<br />
+13%<br />
+13%<br />
+28%<br />
+19%<br />
+23%<br />
<strong>Global</strong><br />
<strong>B2C</strong> E-<strong>commerce</strong><br />
Turnover +19.9%<br />
+23.3%<br />
+17.5%<br />
Average spending<br />
per e-shopper<br />
Total GDP of<br />
$73,106bn<br />
Share of e-<strong>commerce</strong><br />
in GDP 3.11%<br />
38%<br />
Services<br />
62%<br />
Goods<br />
1,436mn people are<br />
e-shoppers (26%)<br />
$2,671bn<br />
$2,273bn<br />
$1,895bn<br />
2014 2015 <strong>2016</strong>(f)<br />
Executed by:<br />
In cooperation with:<br />
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© E<strong>commerce</strong> Foundation (September <strong>2016</strong>)
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