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Brazil<br />
OVERVIEW OF POPULAR PRODUCT GROUPS<br />
Estimated online sales of popular product groups, in millions of US dollars, 2015<br />
E-<strong>commerce</strong> Markets<br />
OVERVIEW OF POPULAR SERVICE GROUPS<br />
Estimated online sales of popular service groups, in millions of US dollars, 2015<br />
Latin America<br />
Household Electronics<br />
Consumer Electronics<br />
Information Technology<br />
Telecom<br />
Media & Entertainment<br />
Sports & Recreation<br />
Clothing<br />
$899<br />
+20.2%<br />
Flight Tickets and<br />
Accommodations<br />
+19.2%<br />
$380<br />
Package Travel Insurance Event Tickets Other Services<br />
Source: ABComm and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
Health & Beauty<br />
$688<br />
-1.1%<br />
NUMBER OF E-SHOPPERS AND AVERAGE SPENDING PER E-SHOPPER<br />
2013-2015<br />
Home & Garden<br />
$458<br />
$297<br />
Toys<br />
Food/Nearfood<br />
38.1mn<br />
Shoes & Personal Lifestyle<br />
-3.0%<br />
Others<br />
Source: ABComm and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
2013 2014 2015<br />
Source: ABComm, E<strong>commerce</strong> Foundation and E-bit, <strong>2016</strong><br />
www.e<strong>commerce</strong>foundation.org 47
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