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3,165mn people are<br />
over the age of 15<br />
1,223mn people use<br />
the Internet (39%)<br />
Asia-Pacific<br />
India<br />
China<br />
Indonesia<br />
<strong>Global</strong> $2,272.7bn +19.9%<br />
Asia-Pacific $1,056.8bn +28.4%<br />
Total <strong>B2C</strong> e-<strong>commerce</strong> 2015 of goods & services<br />
Ranking Asia-Pacific<br />
in turnover (in millions of USD)<br />
1 China<br />
2 Japan<br />
3 South Korea<br />
4 India<br />
5 Australia<br />
6 Indonesia<br />
# Others<br />
South-Korea<br />
Japan<br />
Key <strong>B2C</strong> E-<strong>commerce</strong> Data of Goods and Services at a Glance 2015<br />
Australia<br />
$766,493<br />
$114,402<br />
$64,767<br />
$25,455<br />
$22,225<br />
$4,954<br />
$58,500<br />
30.6% 69.4%<br />
Services Goods<br />
Average spending<br />
per e-shopper<br />
8.6%<br />
Forecast <strong>2016</strong><br />
$1,361.0bn<br />
Turnover E-<strong>commerce</strong><br />
Goods & Services<br />
Total GDP of<br />
$23,564bn<br />
Share of e-<strong>commerce</strong><br />
in GDP 4.48%<br />
Estimated share of online<br />
goods in total retail of<br />
goods<br />
711mn people are<br />
e-shoppers (22%)<br />
National e-<strong>commerce</strong> associations:<br />
Australia<br />
China<br />
China<br />
China<br />
India<br />
Executed by:<br />
In cooperation with:<br />
Powered by:<br />
© E<strong>commerce</strong> Foundation (September <strong>2016</strong>)
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