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South Korea<br />
<strong>B2C</strong> E-COMMERCE TURNOVER AND GROWTH RATE<br />
Total online sales of goods and services, 2012-<strong>2016</strong><br />
E-<strong>commerce</strong> Markets<br />
Asia-Pacific<br />
SOUTH KOREA VS REGIONAL AND GLOBAL AVERAGES<br />
South Korea Asia-Pacific <strong>Global</strong><br />
Population 15+<br />
43.7mn<br />
11.0%<br />
10.0%<br />
2.6%<br />
4.1%<br />
1.9%<br />
3.3%<br />
3.3%<br />
4.5%<br />
3.7%<br />
6.4%<br />
0.7%<br />
Internet users<br />
37.1mn (85%)<br />
$64.8bn<br />
$71.3bn<br />
GDP growth rate Inflation rate Unemployment rate<br />
Source: E<strong>commerce</strong> Foundation, Eurostat, IMF, Tradingeconomics and Worldbank, <strong>2016</strong><br />
GLOBAL RANKING<br />
21th<br />
4th<br />
3rd<br />
Number of e-shoppers<br />
25.0mn (57%)<br />
2012 2013 2014 2015 <strong>2016</strong> (f)<br />
Source: eMarketer, Statista and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
Logistics<br />
Performance Index<br />
Ease of<br />
Doing Business Index<br />
Source: E<strong>commerce</strong> Foundation, Internetlivestats, Worldbank and eMarketer, <strong>2016</strong> Source: Worldbank, Doingbusiness and E<strong>commerce</strong> Foundation, <strong>2016</strong><br />
eGDP ranking<br />
www.e<strong>commerce</strong>foundation.org 80
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