International Home Textile Magazine – March’17
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What are your product varieties?<br />
We produce a wide range of home textile products including<br />
towels, textiles for kitchen, bed covers, bed linens,<br />
pillows, quilts and table covers.<br />
Will you inform us about your export markets<br />
and targets?<br />
We mainly sell to Russian market, besides, in others,<br />
Ukraine, Kazakhstan, Belarus. There are other target<br />
markets. We study the marketing opportunities in South<br />
Africa and in Iran.<br />
What about your customer satisfaction policy?<br />
Do you have any additional points to mention?<br />
Turkey has a powerful position in home textile markets in<br />
the world, however, it is not enough to be a supplier for<br />
brands and other companies operating on lower profits. We<br />
have to sell our products with our own brands, not of others.<br />
70 percent of our production is now sold under our<br />
brand name and we are so happy about this.<br />
We pay great attention on this matter. It is a must to<br />
satisfy the customers. We know that we do not sell only<br />
products we also offer services besides. This is an important<br />
issue.<br />
Do you have any activity in fairs held in abroad?<br />
We have been participating in Heimtex Russia for six<br />
years without break. We will be in Central Asian Fair in<br />
Kazakhstan and <strong>Home</strong>Deco fair in Ukraine in 2017.<br />
What do you want to say about targets for<br />
2017?<br />
Following a period of three years which was full of problems,<br />
we are hopeful about 2017. The early signals<br />
seem promising. We want to increase our market share<br />
in the countries we are already in by 50 % by producing<br />
qualified products and selling them with right strategies.