International Home Textile Magazine – March’17
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“Our aim was and is unequivocal: growth in terms of both<br />
new exhibitors and new visitor target groups. And we have<br />
very nearly achieved this goal. Hall 8.0 with the seasonal<br />
decorations and lovely home segments is already overbooked.<br />
The growth strategy is also proving a success in<br />
the home-textiles segment. And the outdoor product group<br />
is also flourishing. In a nutshell, we are on the right track”,<br />
says Philipp Ferger, Group Show Director Tendence.<br />
‘Impulses by Tendence’ for the European retail tradeThe<br />
new ‘Impulses by Tendence’ area in Hall 11.0 offers answers<br />
to the questions asked day in, day out by the European retail<br />
trade against the background of increasing digitalisation.<br />
There, the fair and industry meet and show examples<br />
that every business can use and show efficiently. The brand<br />
experiences to be seen generate new impulses for the retail<br />
trade <strong>–</strong> supported by ultra-modern technology, such as apps<br />
and the internet. At a special joint area with presentation<br />
platforms and workshops, retailers can learn how to increase<br />
revenues at the point of sale. All demonstrations will<br />
be made using current products of the exhibitors involved.<br />
The really clever part: an interactive app extends the tradefair<br />
experience until the next Tendence. “A positive side<br />
effect: through this new concept, we are also expanding the<br />
spectrum in the kitchen and tableware fields”, says Ferger.<br />
Market leaders such as ASA, Blomus, Elo, Eva Solo, Jähn<br />
and Koziol have already joined as Premium Partners. Other<br />
companies have announced their intention to participate.<br />
Tendence to be green and go outdoors<br />
For the first time at Tendence, there will be a special exhibition<br />
area in the foyer of Galleria 0 and the adjoining outdoor<br />
area. At Outdoor Living, exhibitors from the outdoor<br />
segment and producers from the ornamental balcony and<br />
terrace plants segment will show how to create a refined<br />
and atmospheric alfresco atmosphere.<br />
An extraordinary exhibition concept by 2Dezign from the<br />
Netherlands brings together nursery products, garden plants<br />
and accessories with outdoor furniture and accessories in a<br />
new way at Tendence. The design experts achieve this by<br />
combining garden plants with attractive lifestyle products<br />
and presenting them in a characterful garden environment.<br />
Naturally, retailers will be able to order all products on show<br />
at the special area.<br />
Inspiration and buying impulses for the green<br />
sector<br />
For the first time, Lehner Wolle will hold the <strong>International</strong><br />
Florists’ Congress concurrently with the fair. During the congress,<br />
floral designers from all over Europe will create works<br />
reflecting trend themes and introduce participants to the<br />
techniques used. Additionally, there will be lectures on the<br />
stage in Galleria 1 on the Saturday and Sunday of the fair.
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