International Home Textile Magazine – March’17
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38<br />
HTE<br />
EVENTS<br />
A lounge with trend presentation is being planned<br />
with members of the EFSA (European Floral and<br />
Lifestyle Product Suppliers) in Hall 8. There, exhibitors<br />
such as Belgofloor, Capi, Esschert, NDT,<br />
Ter Steege and Van der Leeden will show how<br />
the right decorations can lead to increased retail<br />
sales.<br />
Hessian State Award for German Arts &<br />
Crafts and opening ceremony<br />
In future, the renowned Hessian State Award for<br />
German Arts and Crafts, the foremost award for<br />
the sector in Germany, will be presented during<br />
the Tendence opening ceremony, which is scheduled<br />
to take place on the stage of Galleria 1 on<br />
the Saturday morning of the fair.<br />
Greater convenience and new halls for<br />
visitors to discover<br />
Thanks to the new dates at the end of June, it is<br />
now possible for Tendence to occupy new halls:<br />
in the interests of visitors and an improved tradefair<br />
experience, Messe Frankfurt has made more<br />
space available and introduced a new hall configuration<br />
with six halls <strong>–</strong> 8.0, 9.0, 9.1, 10.1, 11.0<br />
and 11.1 <strong>–</strong> in use. New is an optimised visitor<br />
management system with no more than two levels<br />
per hall in operation. Accordingly, Hall 9.2 will<br />
not be opened. Thus, the Jewellery & Accessories<br />
segment with jewellery, watches and fashion accessories<br />
will be housed in Hall 11.1. The Trend<br />
Hall (11.0), is the setting for trending gifts and<br />
design-oriented table and kitchen accessories,<br />
as well as gourmet gifts, e.g., premium edible<br />
oils and tea specialities. In the ‘Pure & Elegant’<br />
segment in Hall 9.0, functional, timeless and<br />
modern-puristic home design meets emotional,<br />
classic and elegant furnishing concepts with highgrade<br />
furniture, textiles and home accessories.<br />
Classic and decorative gift ideas are located in<br />
the ‘Gift Classics’ segment, Hall 9.1, while furnishing<br />
and decorating ideas for the house and<br />
garden are to be found in the ‘Lovely <strong>Home</strong>’ and<br />
‘Seasonal Decoration’ segments in Hall 8.0.<br />
March 2017