Eatdrink #42 July/August 2013

№ 42 | July/August 2013 www.eatdrink.ca 9
of the customers that had Harvest Bucks
and found that they were happy to have
the opportunity to come to the market
and choose all the produce that they
wanted. Many said that they hadn’t
had some of the fruit and vegetables
they were choosing for a long
time and were so excited. They
came mostly with $20.00 worth
of vouchers and would have us
go along as they were choosing and tell
them how much they had left to spend. They
chose wisely, trying to make the vouchers
stretch as far as they could while also getting
their favourite things. It wasn’t just the kids
that had fun though; we waited on people
of all ages that had Harvest Bucks. They all
seemed to be amazed at how much they
got for their vouchers and also how much
The Case for Food Trucks
Modern food trucks serve a diverse variety
of healthy food options and cultural foods in
other cities. They are positioned to incubate
new businesses and become an alternativelaunching
pad for healthy, innovative food.
selection they had to choose from.”
The pilot project distributed $8,000 worth
of Harvest Buck vouchers to seven social
service organizations. From November
2012 to February 2013, $4,972 worth
of Harvest Bucks was redeemed.
The balance of the money will
be used to seed the next phase
of the program, anticipated to
start in July.
The mandate is to grow the project
by adding produce from vendors at the
indoor and outdoor farmers’ markets at
Covent Garden Market and Masonville
Market, and by identifying community
organizations interested in participating by
purchasing Harvest Bucks with their own
money or through sponsorships and grants.
There is, of course, a big difference between
the greasy-spoon chip wagon and the food
truck that serves healthy gourmet or ethnic
street foods.
I support food trucks because they
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