Automotive Exports – May 2017

Monthly automotive aftermarket magazine
Lassa Enriches Value Of
Agriculture
Lassa maintains its support to the agriculture sector and farmers in the
scope of its project emerging awareness about safety and sustainable
good agriculture
Lassa is enriching its valueadded
for the agriculture
sector with the project called, “Our
love is soil, and our tomorrows are
collective”. Lassa sustains to support
the agriculture sector and farmers
which have key importance for the
future of Turkey. In the scope of the
project, the Lassa teams will offer
advocacy to farmers in safety driving
and sustainable good agriculture in
23 provinces between 20 March –
23 May 2017.
Brisa continues to serve to farmers
for 42 years across the Anatolian
territories with Lassa brand. Lassa
supports the farmers about safety
driving and good agriculture
with the project “If agriculture is
sound, future is sound” since 2013
onwards. In the scope of the project
which has been relaunched,
Lassa will advocate the farmers in
135 villages across 23 provinces
between 20 March – 23 May.
Setting out with the vision
“application of sustainability in
every area of life”, in the scope
of the project, the purpose is
to generate economic, societal
and environmental value in the
agriculture sector, so the number
of more than 500 villages was
visited to date. Having reached
over 12,000 farmers and totally
569 hours training was performed.
At the same time, over 15,000
reflectors were fixed on the tractors’
wagons in order to increase visibility
of tractors on roads.
Stating they had addressed as
an institutional responsibility
investing in the agriculture sector
which is one of the critic sectors
to boost competition power,
Korhan Korel, Deputy Director
General of Consumer Marketing
and Sales of Brisa, said; “We give
a great importance to set close
cooperation with everybody who
works, takes role and responsibility
in agriculture sector. There is a
friendship and heart tie with our
farmers come from past. Among
the agricultural equipment, tire
is the only part touches soil.
We have been improving our
products continuously for 42 years
in a way damaging crops in the
minimum level. We also touch;
and protect soil as our farmers to
make soil productive. The teams
of Lassa will offer advocacy to the
farmers in agro-devices, tires, safety
driving, productivity, sustainable
agriculture. We will continue to
improve agriculture standing by
our farmers who exert efforts
without considering summer or
winter.”
Launching its action from Balikesir
on 20th March, the teams of Lassa
will visit the agro-areas in the cities
of Manisa, İzmir, Aydın, Muğla,
Denizli, Afyon, Konya, Karaman,
Niğde, Aksaray, Mersin, Adana,
Osmaniye, Kahramanmaraş,
Yozgat, Çorum, Ankara, Eskişehir,
Bursa, Edirne and Kırklareli.
Lassa offers the most suitable
products for the needs of farmers
Since last three years touring
Turkey’s agricultural areas step
by step, the teams of Lassa
highlighted that farmers should be
supported through the methods of
productivity and sustainability.
24 MAY 2017