Automotive Exports – May 2017

Monthly automotive aftermarket magazine
Arçelik Offers Sought-After
Solution For Automotive
“We enlarge our area of effect with every passing day with our institutional
solutions, also responding to needs of sales, marketing and communication
of the automotive firms,” Can Dincer, Director General of Arçelik
Offering
super
technological products
to millions of consumers across
the world, Arçelik Inc. emerges
forefront offering institutional
solutions to various sectors as well.
Arçelik displayed its visualization
solutions at Autoshow Fair. Can
Dincer, Director General of Arçelik
Turkey, said; “We improve our
effecting area with our institutional
solutions special for the sectors. This
time we respond to the needs of
automotive firms’ sales, marketing
and communication issues. We
aim to provide integrated solution
for the troubles of the sector in
this area at Autoshow fair. We can
serve overall Turkey.”
Responding to the needs of
millions of consumers for 62 years
with innovative product and
technologies, Arçelik also serves to
the sectors through its institutional
solutions.
“Arçelik responds to the needs
of automotive sector”
Highlighting Arçelik had possessed
solutions for every sector with its
institutional solutions, Arçelik Turkey
Director General Can Dincer, said;
“As the company that has added lots
of innovations to life of consumers
for 62 years and also let them enjoy
brand new experiences, Arçelik
maintained its investments in new
business areas and new products.
We introduce the products directed
towards sales, marketing and
communication of the automotive
firms. Ranging from the smallest
dealer to institutional companies,
we provide solution in the same
quality as integral, in place and in
the issues of remote service.”
“Dealers will offer digitalized
automobiles via digitalization
sales, marketing and
communication screens”
Improving its business areas with
every passing day and letting the
most innovative, most technological
products meet consumers through
its R & D and innovation capability,
Can Dundar said; “Taking place at
the technological and innovation
hall at the fair, we exemplify the
experience of a customer who
come to a dealer of automobile
via digital broadcasting and
information screen. We contribute
customers in a crucial way to let
them feel better themselves in order
to speed up purchasing decision
of an automobile in their dream
thanks to these solutions. We know
that today automobiles are going
to digitalize quickly. The dealers also
want to offer these change in these
vehicles via digital platforms. We
serve with our widespread service
network including remote access
and content method, technical
service in place.”
Consumer will make up his or
her own car via touch screen
Stating there was an innovation
need in terms of sales, marketing
and communication while
digitalization has entered in every
area of life, Dincer said; “Our
company continues investment in
the new products related to usages
of new developing movable and
interactive screen both in the world
and home. It produces different
products and solutions for different
business models. Thanks to these
products, companies can be able to
communicate with their consumers
faster and synchronal; can reduce
their print and operational costs.
They can attract interest of
consumers by using live content
and video consisting of millions of
colors. In the automotive sector for
example consumer can make up
its own car via touch screen. We
aim all sectors to promote their
products better benefitting our
technology, set up emotional tie
with consumer and thanks to this
increase their sales.”
26 MAY 2017