Automotive Exports – May 2017

Monthly automotive aftermarket magazine
Peugeot Wishes To Boost Its
Market Rate
Peugeot try to boost its market share from 4 percent to 7 percent in Turkey,
with its rich vehicle gamut in long term
Jean Christophe Quemard,
PSA Peugeot Citroen
Operational Director of Middle East
& Africa, said they had boosted
spare parts purchasing amount
from Turkey in a remarkable size.
“In Turkey, there is a genuine
supplier texture, we benefit from
this. We a have upgrading and
growth plan directed towards
the spare parts to purchase from
Turkey,” he added.
Regarding his gathering with press
members at Istanbul Autoshow,
Quemard said Peugeot brand
grew in the same rate as the total
market in Europe in the first quarter
this year, in March their sales and
market share increased more with
the contribution of Peugeot 3008
model.
Over a question, stating the regions
with which he was responsible had
chaos inclination, actually Europe
had the same situation, and he
said, “There is Brexit that makes
everything overturn. In fact, the
world is also chaotic now. So, we
perceive the chaotic elements as
the naturel part of situation and we
try to get harmonization.”
Recording they had made some
initiatives in recent years despite the
current condition, he continued;
“For example we have signed
two important agreements in Iran
for Peugeot and Citroen brands.
With these agreements we will
be able to offer vehicles in the
noteworthy size to this market.
In Algeria, we have put forward
an industrials investment project
to be able to overcome with the
closed market. So, we will be able
to be harmonious with difficult
conditions.”
“New Peugeot products will
come”
Stressing Turkey was also very vital
for them, Quemard said, “Turkish
market ranked 10th in our sales
across the world in terms of first
quarter. Turkish automotive market
is in the 1 million unit edge. It will
exceed this limit.”
Stating the spare parts amount
which they supply from Turkey
had increased in the noteworthy
amount in the last two years,
Quemard said, “We did this due to
two reasons. First, in Turkey there
is a genuine supplier texture, we
benefit from this. Second, we do
this in order to see less loss from
ups and downs in the foreign
currencies. In this meaning there is
a growth and development plan.”
Reminding Peugeot has a market
share in the rate of 4% in Turkey,
Quemard concluded, “This rate
should reach at least 7% in long
term. Our product gamut is rich
and awarded and is the best
vehicles of its own segments. In the
commercial vehicle there is a rich
range. In terms of product, there
are our very powerful trumps. We
must transform our powerful trump
in the market. You will see, new
Peugeot products will come.”
46 MAY 2017