hopulist issue 4

kASPER
LEDET
THE MAN BEHIND THE BEAUTIFUL DESIGNS ADORNING
DANISH MICRO BREWERY TO ØL’S BOTTLES AND CANS
EXPLAINS HOW NEW ORDER, THE FIAT MULTIPLA AND
SECRET ADVENTURES ON THE GROUNDS OF THE CARLSBERG
BREWERY INFLUENCED HIS UNIQUE STYLE. THIS IS KASPER
LEDET’S WORLD AND WE ARE JUST DRINKING FROM IT.
You describe yourself as a self-taught graphic designer,
can you tell us how you got into design and how you
think this has influenced your work?
In my early teens, me and my friends started to record music
and publish it on our own home-cooked CDs. I quickly
found out that I was much better at making the artwork for
the covers than actually making the music. So that is pretty
much how my interest in graphic design started out.
Back then, there was quite a strong design community on
Proto blogs such as K10K, Design is Kinky and Newstoday.
Through those sites, I discovered a lot of different design
inspiration from all around the world. This was the early
2000’s back when 3D explosions and vector graphics with
abstract geometric shapes were peaking. Helvetica was just
making its comeback and web design was the hot shit. I
was particularly inspired by people like Mike Young and
his online art project Designgraphik and Bradley Grosh
(Gmunk) and his motion graphics. I guess my early sources
of inspiration were really international. There was no Danish
sites or blogs covering the local design scene, so it was only
natural to look abroad.