TOP 5 THE FIVE LABEL DESIGNS KASPER LEDET IS MOST PROUD OF. CLOUDY 9 W|T The artwork consists of a gradient and a grid of crosshairs. The colour scheme is referencing the two special ingredients in the beer: mango and orange peel. The grid of crosshairs is inspired by the photos from the Apollo missions to the Moon, where they were used to carry out measurements and correct distortions. Here they are placed over an abstract gradient and are transformed into formal aesthetic symbols instead of scientific tools. THE HAZE CRAZE This design consists of a photo shot through some frosted glass depicting some kind of building or structure. The image has been turned 90 degrees and the blurriness of the artwork caused by the frosted glass is a reference to the hazy nature of the beer. Furthermore, the image is balancing just on the verge of abstraction. It could be mistaken for a painting or a piece of Photoshop generated artwork. It is not about photography’s ability to make believable representations of reality. It is about the texture of the image and the almost tactile quality of the final print.
SAY WHAT The name of the beer is illustrated with simple pieces of abstract concrete poetry. Text is often associated with clarity and meaning – it should say something or mean something. Here an exclamation mark and a question mark are organized in a way that is meant to imply a kind sequence, rhythm or beat more than an actual message or title. SUR TANGER|NE Sur Tangerine is part of the Sur Series and the label also features an extremely grainy photo like most of the other instalments in the series. The photo was shot in the middle of the night and is depicting a tree in a park in Copenhagen. The ground is covered in snow which reflects the lights of the city, boosting the ambient light and making the sky yellow. The extremely low light confuses the sensor in the camera, which makes the branches of the tree turn purple. TOTEM PASS|ON The design features a closeup photo of a window display where several beautiful pieces of wood are exhibited. It is not clear what the purpose of the display is since there are no text or signs explaining anything. It could be a kind of shop or an alternative therapist – maybe even a cult or sect or something entirely different. It is rather refreshing with a bit of mystery in our structured and repetitive everyday lives.