hopulist issue 4

hopulist

Welcome to issue 4 of Hopulist. This month we feature Signature Brew, Bison Beer, an exclusive interview with Kasper Ledet, an adventure in the Japanese craft beer scene and much more...

TOP

5

THE FIVE

LABEL

DESIGNS

KASPER

LEDET

IS MOST

PROUD OF.

CLOUDY 9 W|T

The artwork consists of

a gradient and a grid of

crosshairs. The colour

scheme is referencing the

two special ingredients in

the beer: mango and orange

peel. The grid of crosshairs is

inspired by the photos from

the Apollo missions to the

Moon, where they were used

to carry out measurements

and correct distortions.

Here they are placed over

an abstract gradient and are

transformed into formal

aesthetic symbols instead of

scientific tools.

THE HAZE CRAZE

This design consists of a

photo shot through some

frosted glass depicting

some kind of building or

structure. The image has

been turned 90 degrees

and the blurriness of the

artwork caused by the

frosted glass is a reference

to the hazy nature of the

beer. Furthermore, the image

is balancing just on the

verge of abstraction. It could

be mistaken for a painting

or a piece of Photoshop

generated artwork. It is

not about photography’s

ability to make believable

representations of reality. It

is about the texture of the

image and the almost tactile

quality of the final print.

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