hopulist issue 4
Welcome to issue 4 of Hopulist. This month we feature Signature Brew, Bison Beer, an exclusive interview with Kasper Ledet, an adventure in the Japanese craft beer scene and much more...
Welcome to issue 4 of Hopulist. This month we feature Signature Brew, Bison Beer, an exclusive interview with Kasper Ledet, an adventure in the Japanese craft beer scene and much more...
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TOP<br />
5<br />
THE FIVE<br />
LABEL<br />
DESIGNS<br />
KASPER<br />
LEDET<br />
IS MOST<br />
PROUD OF.<br />
CLOUDY 9 W|T<br />
The artwork consists of<br />
a gradient and a grid of<br />
crosshairs. The colour<br />
scheme is referencing the<br />
two special ingredients in<br />
the beer: mango and orange<br />
peel. The grid of crosshairs is<br />
inspired by the photos from<br />
the Apollo missions to the<br />
Moon, where they were used<br />
to carry out measurements<br />
and correct distortions.<br />
Here they are placed over<br />
an abstract gradient and are<br />
transformed into formal<br />
aesthetic symbols instead of<br />
scientific tools.<br />
THE HAZE CRAZE<br />
This design consists of a<br />
photo shot through some<br />
frosted glass depicting<br />
some kind of building or<br />
structure. The image has<br />
been turned 90 degrees<br />
and the blurriness of the<br />
artwork caused by the<br />
frosted glass is a reference<br />
to the hazy nature of the<br />
beer. Furthermore, the image<br />
is balancing just on the<br />
verge of abstraction. It could<br />
be mistaken for a painting<br />
or a piece of Photoshop<br />
generated artwork. It is<br />
not about photography’s<br />
ability to make believable<br />
representations of reality. It<br />
is about the texture of the<br />
image and the almost tactile<br />
quality of the final print.
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