Creative HEAD UK April 2018

BOOST YOUR
BUSINESS WITH
£10,000
THAT’S HOW MUCH ZUNI HAIRDRESSING IN BELFAST HAS MADE IN SALES IN THE PAST YEAR JUST FROM SMARTBOND,
THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY SOLD MORE THAN 1,000
APPLICATIONS – SO JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN THEY
HAVE THEIR HAIR COLOURED SO THAT THEY CAN ENJOY STRONG AND PROTECTED HAIR! SUZAN MANNING SHARES ZUNI
HAIRDRESSING’S TOP TIPS ON HOW TO SELL SMARTBOND IN-SALON…
1 Hold a ‘playtime’ night to educate staff – use Smartbond on them and on some selected models. We found that the best way to educate is to let
them use it on their own hair and see the results themselves. None of our team would dream of having a colour without Smartbond in it now!
2 Obviously Smartbond is great for blonde clients, but brunettes will love it just as much. Talk to your brunette clients about how it can improve the
longevity of their tone and ramp up the shine!
3 Describe Smartbond as a three-phase treatment – the additive in the colour, the lock-in conditioner at the backwash and
the conditioner to take home. When the client feels their hair following the treatment, they always buy the conditioner!
THE FIX
Take a look at this beautiful transformation created by
@simonwebsterhair using new Instant Highlights and
#COLORFULHAIR. Follow these steps to recreate it:
STEP 1: Lighten up to 15 meches using Instant
Highlights then rinse and pre-tone the lightened pieces
with 10.22 Dialight + 6vol.
Step 2: Rinse and tone with two mixes.
Mix 1: #COLORFULHAIR ¾ Electric Purple +
¼ Crystal Clear. Mix 2: ¾ Crystal Clear +
¼ Electric Purple.
Step 3: Take through ¾ Crystal Clear +
¼ Electric Purple at the back wash.
Use Smartbond throughout.
Share your transformations using @lorealpro
#lorealprouk #colorfulhair #instanthighlights
#smartbond
RETAIL REHAB
Made with a blend of
precious argan oil, Mythic
Oil Original and Mythic
Oil Colour Glow are the
perfect complement to any
colour. Use before styling
for a smooth, sleek and
shiny result.
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CREATIVE HEAD