Creative HEAD UK April 2018

#BusinessEdit
WHAT’S THE DIFFERENCE
WITH INNOLUXE V2?
It takes the sector of bond
additives to a whole new
level. We’ve enhanced our
AminoBond Complex, which
is the compound that delivers
the super-strong sulphur
bonds. The improvements
deliver amazing strength
and repair, while leaving the
hair feeling silky smooth.
We’ve been working with our
ambassador, Sophia Hilton
and her team at Not Another
Salon, who’ve been stunned
at just how amazing the hair
feels, even after bleaching
services. We’ve also upgraded
our simple to use take-home
treatment Elixir by adding in
more proteins that continue
the repair at home.
WHY DID YOU NEED TO
REVAMP IT?
Although our salons have
been thrilled so far, we
knew if we could get our
technology to the next level,
Innoluxe would be able to
give our salons a whole new
level of performance.
WHAT’S COMING NEXT?
We’ve got a lot in
development but it’s top
secret at the moment.
Innoluxe V2 is going to prove
so much better than anything
that’s been before, so we’re
launching with an amazing
offer – a half-price, first taste
trial pack. And if you don’t
think V2 is the best ever, we’ll
give you twice your money
back! It may seem crazy, but
we know we won’t be getting
any returns once a stylist has
that first taste!
Q A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
KY WILSON, THE SOCIAL
Where did your passion for hairdressing come from and where do you find most of
your inspiration?
Mathew Watt @MathewWattSalon
Creative flair is drilled into my family. Inspiration happens when I just try things out. The
more weird the idea, the better it is. I like seeing people’s jaws drop, seeing the light bulb
flash above their heads when the weirdness suddenly makes sense. It’s nice to keep a certain
innocence to life as the things we do ‘wrong’ often end up being right!
Collaboration is at the heart of your brand, but if you could collaborate with a) any
hairdresser, and b) any non-hairdresser, who would it be and why?
Ellie Smith, Smith London @psBEGORGEOUS
For me, the beauty of collaboration can only happen naturally, otherwise one of the talents
will be suppressed or compromised. Often, laziness is mistaken for collaboration, so be
careful before they start to ride the wave of your success. Working with different people and
businesses opens my eyes and helps me push my brands in to a new dimension. But to answer
your questions: a) it would be someone undiscovered yet, with new eyes and a untarnished
hunger, and b) Johnny Cupcakes – he has been a huge inspiration for me with his fun,
prankster outlook and cult brand following.
You inspire a lot of young people in the industry. Who inspired you when you were younger
and what advice would you pass on to your younger self?
Sophie Bell @VincentBellHairdressing
My advice would be if someone inspires you, go and spend as much time as possible with
them. The power of social media means you can do this from afar, but let’s be honest, it isn’t
anything like first-hand experience! Keep learning and be silly with your idols in real life! It’s
what I’ve done and am still doing now.
Advanced professional training often requires NVQ Level 2 as a minimum –
what’s your view on this?
Victoria Lynch @RemiCachet
There’s too much to go into in a short paragraph, but in my opinion the government grading
system means sweet FA. I’d rather surround myself with hungry, driven individuals with no
paperwork! I would say always keep perfecting your craft, learn from anything and anyone.
Ability, drive and natural talent wipes the floor with any grades. You’re more than welcome on
any of my courses if you want to be there.
Next month: Bruce Masefield. Tweet your questions @creativeheadmag
JEZ BARNETT
INNOLUXE
38
CREATIVE HEAD