Creative HEAD UK April 2018
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NEW GROOM ROOM<br />
Trend for Men, Hornchurch, Essex<br />
Matt Robinson, founder of Mister Robinson’s Barbershop &<br />
Gentleman’s Supplies and star of Salon Smart, is joining the<br />
Andis <strong>UK</strong> ambassador team. His role will include stage work<br />
and creating content across social media. “We love to support<br />
creative talent and infl uencers and we are proud to have Matt,”<br />
said Jessica Zeinstra, Andis education manager.<br />
Inspired by minimalist and clean interiors, Trend for Men barber shop is on a busy suburban<br />
road in Essex. But, it’s design aesthetic is pure New York warehouse, thanks to the sleek<br />
grey and white colour scheme alongside the concrete and stainless steel fi nish. Its distinctly<br />
industrial yet polished style is masculine and hard-wearing, so it’s totally practical while<br />
looking like a million dollars. You’ll fi nd Takara Belmont’s Dainty grooming chairs inside that<br />
rotate and recline, essential with all that precision scissor work.<br />
SAKS UNVEILS NEW MEN’S BRAND<br />
The <strong>UK</strong>’s biggest hair and beauty salon group,<br />
Saks, is unveiling the very first Saks Men, in Leeds.<br />
Found within the David Lloyd Club in Moortown, it’s<br />
opposite an existing Saks Hair & Beauty salon and<br />
the plan is to roll out more Saks Men shops across<br />
David Lloyd fitness clubs. “We looked at offering a<br />
variety of services in a cool environment with master<br />
barbers,” said owner Paul Corrigan.<br />
PRIME NUMBERS supported<br />
by<br />
OF MEN STILL visit the high street to go to their barber shop or hairdresser. In comparison,<br />
the pub came second (76 per cent), the restaurant/coffee shop third (54 per cent) with the<br />
gym fourth (39 per cent). In the research, by The Bluebeards Revenge, 2,126 men living in<br />
the <strong>UK</strong> were surveyed and 93 per cent declared that they visit their barber shop or salon at<br />
least once a month. Could it mean the barber shop is the secret weapon in the fight to save<br />
the high street? Overall, only 12 per cent of men surveyed now visit the high street on a daily<br />
basis, 21 per cent make the trip once a week and 27 per cent go once a fortnight.<br />
95%Want to be part of The Bluebeards Revenge crew? Visit bluebeards-revenge.co.uk<br />
Mister Quarterly 07
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