Creative HEAD UK April 2018

NEED TO KNOW:
NONTOURING
IT’S THE YEAR OF COLOUR TECHNIQUES AND COME SUMMER
ALL ANYONE WILL BE TALKING ABOUT, USING AND ASKING
FOR, IS NONTOURING SHIFT BY WELLA PROFESSIONALS
IT’S ALL ABOUT techniques this year, with colour choice taking a back
seat in favour of how a shade is applied. Instagram is awash with balayages,
contouring and even ombres are making a comeback. But what’s next?
Nontouring. Predicted by Wella Professionals, nontouring is a softer take on
contouring, harmonising the lines of a hair style and mellowing even the
most daring cut into a wearable, flattering look.
Andreas Kurkowitz, Wella Professionals global colour ambassador,
describes it as “perfect to use in a salon environment”. But what makes
nontouring so exciting is that it “combines cut and colour in a way you
haven’t seen before”, he adds. It uses colour to harmonise contrasts,
making even the edgiest style flattering, regardless of gender.
Wella Professionals’ S/S18 colour trend, Nontouring Shift, encapsulates
the nontouring technique – it uses the best elements of contouring but
in a softer way. To bring the trend to life in-salon, Wella Professionals has
developed a simple three-step service: prime (a personalised cut), cover
(using an on-trend colour) and highlight (with style fluidity – where the
client chooses to express themselves regardless of gender).
Techniques are all-important this year, but to really nail
Nontouring Shift, the palette should be warm and golden as
there’s a move away from cooler, candy colours this season.
NONTOURING
SHIFT CAN BE
ACHIEVED USING
THESE HAIR HEROES
FROM WELLA
PROFESSIONALS
Take your colour techniques to the next level with Nontouring Shift by
Wella Professionals. To find out more, call 0845 7045775 or visit education.wella.com
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CREATIVE HEAD