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Understanding Stocks

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WHY INVESTORS LOSE MONEY 167<br />

2. Trade less. If you are a trader, you should limit the number of<br />

shares that you trade. As it becomes more difficult to make<br />

money in the market, some people mistakenly try to win back<br />

their lost profits. Greed is more powerful than fear, which is why<br />

some people will mortgage the house for a chance to get rich<br />

quickly. If you must trade, trade with less.<br />

3. Study more. If we do enter into a lengthy bear market, use the<br />

time to study the markets, read books, and brush up on fundamental<br />

and technical analysis. When the market does come back<br />

(it always does eventually), you’ll be prepared with a handful of<br />

new stock picks.<br />

Mistake #10:You Miss Out or Mismanage Money<br />

Managing money is a difficult skill for most people, but it’s one of the<br />

most important skills to have. Unfortunately, if you can’t manage<br />

money, you’re destined to have financial problems (unless you hire<br />

someone to manage it for you). In the end, it’s not how much you make<br />

but how much you keep that matters. Do you want to know the secret to<br />

making money in the stock market or with any investment? Don’t lose<br />

money. (Don’t laugh—it’s true.) If you think about it long enough,<br />

you’ll realize that this makes a lot of sense. Obviously, it’s not easy to<br />

find investments where you don’t lose money, but that shouldn’t stop<br />

you from trying.<br />

Just as harmful as mismanaging money is missing out on moneymaking<br />

opportunities. A little bit of fear keeps you on your toes, but too<br />

much fear can cause you to miss out on profitable investments or<br />

trades. It’s the fear of loss that prevents many people from buying at the<br />

bottom. It’s the fear of missing out on higher profits that prevents people<br />

from selling before it’s too late. Usually, fear results from a lack of<br />

information. That is why it’s essential that you do your own research<br />

when a financial opportunity comes your way. This gives you an opportunity<br />

to make an informed decision based on the facts, not on emotion.<br />

Obviously, you aren’t privy to all the information that you need in<br />

order to be 100 percent right. You have to make a decision based on the<br />

best information you have at the time. Many times you’ll be wrong.

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