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Understanding Stocks

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WANT TO MAKE MONEY SLOWLY? TRY THESE INVESTMENT STRATEGIES 75<br />

CANSLIM: A Disciplined Method<br />

of Picking <strong>Stocks</strong><br />

William O’Neil, founder and publisher of Investor’s Business<br />

Daily, designed a rule-based investing system called CANSLIM.<br />

What is most helpful about CANSLIM is that it combines both<br />

technical and fundamental analysis, although it leans more<br />

toward the technical. Each letter of CANSLIM stands for a characteristic<br />

of a winning stock:<br />

C: Current quarterly earnings per share<br />

A: Annual earnings increase<br />

N: New products, new management, new highs<br />

S: Supply and demand<br />

L: Leader or laggard<br />

I: Institutional sponsorship<br />

M: Market direction<br />

Ideally, a winning stock should have all of these attributes,<br />

according to what O’Neil wrote in his best-selling book How to<br />

Make Money in <strong>Stocks</strong>.<br />

C: Buy stocks with large increases in current earnings, preferably<br />

25 percent or more. The higher the earnings per share,<br />

the better. Buy stocks in companies with accelerating earnings,<br />

especially when compared to previous quarters or<br />

years.<br />

A: Concentrate on stocks that have increased earnings per share<br />

every year for the last 3 years. In addition, look for stocks<br />

with recent quarterly earnings improvement. <strong>Stocks</strong> with<br />

strong earnings improvement will have a higher probability<br />

of success.<br />

N: Look for companies that have introduced new products or<br />

changed management. In addition, using technical analysis,

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