Hotel & Tourism SMARTreport #39

Hotel & Tourism
SMARTreport #39
2018 Summer Edition 11
MARRAKECH AGAIN HOSTS
LUXURY HOTEL PLAYERS AT PURE
EXPERIENCES
Founded in 2009 by travel visionaries Serge
Dive and Sarah Ball, Pure Life Experiences is a
hand-selected global community of leading
experts in experiential travel – including
high-end suppliers; private travel designers
serving a high-net-worth clientele; and
renowned members of the travel press.
across four means: talks; workshops;
discussions; and screenings.
Organisers claim: “Carefully curated for
your business, experts will show you how
simple changes – from maximising use of
social media to motivating your teams to
peak performance – can boost your bottom
line. Looking after the bottom line and
protecting your brand’s core values don’t
have to be mutually exclusive”
Pure provides access to hand-selected
private travel designers and exhibitors,
through a unique algorithm that curates
personalised diaries, forming the core of
the PURE.
Central to Pure is 42 meetings over three
days, 20 minutes each, curated by industry
experts to suit your business needs.
The Matter conference, meanwhile,
stimulates both personal and professional
growth, giving you the chance to engage
and collaborate with the world’s most
influential thought-leaders, whether from
travel or outside the industry.
Content is organised around five central
themes, giving plenty of choice and access
to even more takeaways and delivered
MÖVENPICK MARRAKECH
PREPARES FOR PURE MARRAKECH
SHOW
Christophe Prieu is Sales &
Marketing Director at Mövenpick
Marrakech, which along with
Palais des Congrès, is playing host
to September’s Pure Marrakech
exhibition. We asked him how
important the event is to the
business.
Pure Life is one of the most important
travel shows worldwide, and we are very
honoured to welcome it at Mövenpick
Marrakech and Palais des Congrès. More
than 1,200 travel professionals from
all over the world gather to celebrate
experiential travel.
What are the advantages of having
a single interface (hotel and
convention centre) from a show
organiser perspective?
As the hotel and the congress centre
are linked and managed by Mövenpick,
it offers our clients the ability to have
an individual spokesperson. Smoother
logistics in event organisation is the key
to a successful event.
What is your message to travel
agents attending Pure Marrakech
who have wealthy clients?
Experiential travel in Marrakech is
all about Berber and Arab culture,
thousands years old history and genuine
encounters with local communities