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Hotel & Tourism SMARTreport #39

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ASIA / PACIFIC INBOUND<br />

TRENDING DESTINATIONS<br />

CREATING TOURISM MEDIA ASSETS<br />

Malaysia benefits from Cleverdis promotional support thanks to<br />

new hub for media<br />

In order to assist in the<br />

promotion of <strong>Tourism</strong><br />

Malaysia, Cleverdis (pubishers<br />

of the <strong>SMARTreport</strong>, along<br />

with the official show dailies<br />

at ITB Berlin, China and Asia)<br />

have undertaken a mission<br />

to create stories and media<br />

assets, visiting numerous<br />

locations in Malaysia and<br />

gathering information<br />

that’s “ready to run” for<br />

media or trade. The result is<br />

TourMAB.com, the world’s first<br />

easy-to-use rights-free asset<br />

base specifically designed for<br />

media professionals in the<br />

travel and tourism trades.<br />

Following is a selection of some<br />

of the top stories gathered so<br />

far…<br />

PENANG: NEW CANOPY<br />

WALK ENHANCES HABITAT<br />

Visitors to Penang’s virgin rainforest now<br />

have an extra way to enjoy the breathtaking<br />

surroundings, thanks to a 230-metre<br />

canopy bridge opened this year.<br />

The Habitat is a world-class eco-tourism<br />

facility located on the fringes of a<br />

130-million-year-old rainforest on Penang<br />

Hill. This rainforest precariously exists sideby-side<br />

with urban Penang and its environs.<br />

The Habitat’s eco-friendly attractions<br />

include an historical 1.6km Nature Trail built<br />

in the early 1800s by the British East India<br />

Company. The latest edition is a canopy<br />

bridge entitled “Langur Way”. Enjoying<br />

a higher perspective thanks to a series of<br />

two suspension bridges 40 meters above<br />

the rainforest floor, visitors are able to<br />

soak in the surrounding sounds or catch a<br />

glimpse of the wildlife such as the Dusky<br />

Leaf Langur and its family swinging around<br />

in the rainforest. The Habitat Canopy Walk<br />

is designed and engineered to be “tree<br />

friendly” without rigging any of the steel<br />

cables directly onto the trees. The spacious<br />

and sturdy platforms provide a safe and<br />

unobstructed up-close view of the jungle’s<br />

canopy.<br />

DISCOVERING MALAYSIA’S<br />

SECRET SOUTH<br />

Johor state is one of the least-known<br />

destinations for foreign visitors heading for<br />

Malaysia. But that is changing quite rapidly.<br />

Deputy Director <strong>Tourism</strong> Malaysia Southern<br />

Region – Aaron Gan Chai Heng explains that<br />

the state of Johor has started to progress<br />

as an emerging market for Malaysia: “The<br />

trend started in 2010. That was when the<br />

regional development authorities started a

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