Hotel & Tourism SMARTreport #39
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ASIA / PACIFIC INBOUND<br />
TRENDING DESTINATIONS<br />
CREATING TOURISM MEDIA ASSETS<br />
Malaysia benefits from Cleverdis promotional support thanks to<br />
new hub for media<br />
In order to assist in the<br />
promotion of <strong>Tourism</strong><br />
Malaysia, Cleverdis (pubishers<br />
of the <strong>SMARTreport</strong>, along<br />
with the official show dailies<br />
at ITB Berlin, China and Asia)<br />
have undertaken a mission<br />
to create stories and media<br />
assets, visiting numerous<br />
locations in Malaysia and<br />
gathering information<br />
that’s “ready to run” for<br />
media or trade. The result is<br />
TourMAB.com, the world’s first<br />
easy-to-use rights-free asset<br />
base specifically designed for<br />
media professionals in the<br />
travel and tourism trades.<br />
Following is a selection of some<br />
of the top stories gathered so<br />
far…<br />
PENANG: NEW CANOPY<br />
WALK ENHANCES HABITAT<br />
Visitors to Penang’s virgin rainforest now<br />
have an extra way to enjoy the breathtaking<br />
surroundings, thanks to a 230-metre<br />
canopy bridge opened this year.<br />
The Habitat is a world-class eco-tourism<br />
facility located on the fringes of a<br />
130-million-year-old rainforest on Penang<br />
Hill. This rainforest precariously exists sideby-side<br />
with urban Penang and its environs.<br />
The Habitat’s eco-friendly attractions<br />
include an historical 1.6km Nature Trail built<br />
in the early 1800s by the British East India<br />
Company. The latest edition is a canopy<br />
bridge entitled “Langur Way”. Enjoying<br />
a higher perspective thanks to a series of<br />
two suspension bridges 40 meters above<br />
the rainforest floor, visitors are able to<br />
soak in the surrounding sounds or catch a<br />
glimpse of the wildlife such as the Dusky<br />
Leaf Langur and its family swinging around<br />
in the rainforest. The Habitat Canopy Walk<br />
is designed and engineered to be “tree<br />
friendly” without rigging any of the steel<br />
cables directly onto the trees. The spacious<br />
and sturdy platforms provide a safe and<br />
unobstructed up-close view of the jungle’s<br />
canopy.<br />
DISCOVERING MALAYSIA’S<br />
SECRET SOUTH<br />
Johor state is one of the least-known<br />
destinations for foreign visitors heading for<br />
Malaysia. But that is changing quite rapidly.<br />
Deputy Director <strong>Tourism</strong> Malaysia Southern<br />
Region – Aaron Gan Chai Heng explains that<br />
the state of Johor has started to progress<br />
as an emerging market for Malaysia: “The<br />
trend started in 2010. That was when the<br />
regional development authorities started a