Hotel & Tourism SMARTreport #39

Hotel & Tourism
SMARTreport #39
2018 Summer Edition 57
AVANI Hotels
Martin Lighting installation
at Suntec Convention Center, Singapore
more value to the customer compared to
individual brands. Being able to offer such
a complete system from one company is
unique in the industry today.
How is digital affecting the hospitality
industry today?
Social media plays a significant role now in
all businesses. However, in the hospitality
market, it provides guests with opportunities
to voice their opinions on their experience
at the hotel. It is now very easy for a guest
to share a negative experience, and this
challenges hotel management to react
quickly. How they react is obviously key to
how there are perceived by other guests
and customers. Sometimes, however, a
positive experience is voiced, and this
can help drive demand to the hotel. At
Samsung and Harman, we strive to ensure
that through the solutions we provide,
we are helping the hotel to ensure guests
have a positive experience; either through
the immersive audio, lighting and display
solutions, or from simple interactions with
our products.
Connectivity is also having an impact on
hospitality in all areas of the property. With
many of the solutions from Harman being
fully connected, it provides an easy way
to answer hoteliers’ concerns on seamless
control of their installed solutions.
What do you see as being the biggest
challenges for the industry in the midterm?
Technology is moving rapidly and so are
guest expectations. Rapid advancements
in the home are driving new expectations
in the hotel guest room, whether it be
in voice, connectivity with devices or in
new unique experiences. The hospitality
industry is changing rapidly to meet
these new demands and expectations to
ensure that the hotel guest experience
is something that keeps guests coming
back. As we move outside the guest
room, we see even more challenges
and competition in the meeting and
conference space in which technology is
playing an important role. Having ways of
being able to connect to the technology
in a meeting space without a delay is a
guest expectation for which Harman and
Samsung are true specialists. The younger
generation of guests expect things to
happen immediately and don’t want to
wait. Keeping everything simple and
having an intuitive user interface is key to
being able to meet these demands.
AS HARMAN IS NOW PART OF THE
SAMSUNG FAMILY THIS IS THE PERFECT
COMPLEMENT TO SAMSUNG IN OFFERING A
FULL SYSTEM SOLUTION IN THE HOSPITALITY
INDUSTRY.
How do hoteliers benefit from your
work?
The hotelier has many advantages of
looking at Samsung and Harman as one
provider, not only for the latest cuttingedge
technology and solutions we
provide, but also from the installation
and support we offer. Dealing with fewer
suppliers to create one system is certainly
a common theme we hear all the time,
and this takes away a lot of headache for
the hoteliers. Products from Samsung and
Harman integrate very well together as a
system and one can only assume that as
we release new technologies in the future,
they will integrate even more seamlessly