Hotel & Tourism SMARTreport #39
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INNOVATIONS & TECHNOLOGIES<br />
<strong>Hotel</strong> & <strong>Tourism</strong><br />
<strong>SMARTreport</strong> <strong>#39</strong><br />
2018 Summer Edition 51<br />
© anyaberkut - iStock by Getty Images<br />
“TECH”<br />
JUST ANOTHER<br />
FOUR-LETTER WORD?<br />
For many, travel and tourism “tech” is increasingly a mindboggling<br />
minefield – to be negotiated with extreme caution.<br />
Technologies of numerous kinds are constantly being<br />
conceived or invented, evolving, combining, but in reality,<br />
they’re all making business a whole lot more efficient and<br />
helping the travellers’ voyage be much more agreeable and<br />
hassle-free.<br />
In the next pages, we demystify some of the latest trends and<br />
applications for what is of course not really a four-letter word<br />
after all. Some of the industry’s top brains, such as Avvio Cofounder<br />
& CEO Frank Reeves, Ctrip Destination Marketing<br />
CEO Jenna Qian, <strong>Hotel</strong>Planner.com CEO Tim Hentschel, and<br />
tech expert David Esseryk join us in the next pages with input<br />
that will no doubt be invaluable in assisting in your decisionmaking<br />
process.
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