Hotel & Tourism SMARTreport #39

Hotel & Tourism
SMARTreport #39
2018 Summer Edition 43
Marco Polo Shenzhen Ballroom (Theatre)
AT THE HEART OF CHINA’S
Marco Polo Shenzhen
to meet the requirements of all kinds of
business meetings, functions and events.
We have different packages designed
specifically for MICE groups, and the
group has what we call MPR – Marco Polo
Rewards – giving incentives the bookers.
Any person who makes bookings for
these events gets points that he or she
can redeem – not only on hotel facilities,
but also some gift items as well.
You are doing a lot of room upgrades
at the moment. Please tell us more
about that.
We have been planning quite some
time, and we just started a couple of
months ago. We have two sample floors
to start. The hotel has been here 12
years, and along the way we have done
a lot of maintenance, but not major
renovations. We are not doing major
structural changes – just refurbishment
– changing all wooden furniture and
operational equipment in the rooms.
The new look rooms will cater more
towards contemporary business guests.
And nowadays, guests are increasingly
conscious about the environment, so
we are using more and more recyclable
products. For example, rather than use
plastic laundry bags, we now only have
reusable ones. There are also no more
paper cups – just glass. People value the
fact that we are making efforts in that
respect. Paint and wallpaper are also ecofriendly.
It costs a little more, but at the
end of the day, it pays off.
What are the three “USP’s” of this
property?
Number one is the people. Our associates
- who have been here quite some time
and are very loyal to the group. When you
travel a lot, in many different hotels, you
don’t remember the colour of the carpet
or the pattern on the wallpaper. It’s the
people – the smile – the lasting impression
of the guests – the ‘guest experience’.
WE HAVE DIFFERENT
PACKAGES DESIGNED
SPECIFICALLY FOR MICE
GROUPS, AND THE GROUP
HAS WHAT WE CALL MPR
– MARCO POLO REWARDS
– GIVING INCENTIVES THE
BOOKERS.
Number two is location. Our target
is business guests, and our location
surrounded by the big corporate offices
in this area. And the new high-speed train
to Hong Kong will be stopping just two
minutes away from here.
Number three is the facility of having 31
meeting spaces, and so much flexibility in
their potential utilisation