15.08.2018 Views

become-itil-foundation-certified-abhinav-kaiser(www.ebook-dl.com)

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Chapter 5 ■ Service Design<br />

be considered before going ahead with the upgrade. The examples and the level of detail<br />

I am providing is just the very tip of the iceberg. The iceberg goes very deep, and the<br />

journey is exciting.<br />

To arouse your interest in the drilling down and mapping services, the technical<br />

services are further mapped into individual technical <strong>com</strong>ponents, and it drills down<br />

to the basic infrastructure that makes up the service, such as servers, switches, load<br />

balancers, etc.<br />

There is another view of a service catalog that does not go deep downstream but<br />

rather segregates on the types of customers. An example is shown in Figure 5-9.<br />

The service catalog<br />

Wholesale service catalog view<br />

Wholesale<br />

customer 1<br />

Wholesale<br />

customer 2<br />

Retail<br />

customer 1<br />

Retail service catalog view<br />

Retail<br />

customer 2<br />

Service A Service B Service C Service D Service E<br />

Service 1<br />

Service 2 Service 3 Service 4 Service 5 Service 6<br />

Supporting service catalog view<br />

Links to related<br />

information<br />

Service assets/configuration records<br />

Key<br />

= Customer-facing services = Supporting services<br />

Figure 5-9. Three-view service catalog<br />

You might be aware of the terms B2B and B2C: business to business and business to<br />

customer. A B2B or a wholesale customer, as in the example, is one in which the customer<br />

is not an individual but rather an organization. For example, if a customer organization<br />

procures services from an Internet service provider, this customer will see the wholesale<br />

service catalog, which will be at a higher scale, lists prices for hundreds and thousands of<br />

users, and is managed with a dedicated business relationship and service-level managers.<br />

On the other hand, the B2C transaction, such as an individual purchasing cable<br />

TV, mobile service, and Internet service, is viewed as a retail customer, and that person<br />

is shown the retail service catalog, the catalog that is generally put on web sites and in<br />

flyers, and is more often than not made public. All the terms of the service are listed<br />

next to the service, and you buy it directly from the service provider. You may or may not<br />

85

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!