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Chapter 5 ■ Service Design<br />
be considered before going ahead with the upgrade. The examples and the level of detail<br />
I am providing is just the very tip of the iceberg. The iceberg goes very deep, and the<br />
journey is exciting.<br />
To arouse your interest in the drilling down and mapping services, the technical<br />
services are further mapped into individual technical <strong>com</strong>ponents, and it drills down<br />
to the basic infrastructure that makes up the service, such as servers, switches, load<br />
balancers, etc.<br />
There is another view of a service catalog that does not go deep downstream but<br />
rather segregates on the types of customers. An example is shown in Figure 5-9.<br />
The service catalog<br />
Wholesale service catalog view<br />
Wholesale<br />
customer 1<br />
Wholesale<br />
customer 2<br />
Retail<br />
customer 1<br />
Retail service catalog view<br />
Retail<br />
customer 2<br />
Service A Service B Service C Service D Service E<br />
Service 1<br />
Service 2 Service 3 Service 4 Service 5 Service 6<br />
Supporting service catalog view<br />
Links to related<br />
information<br />
Service assets/configuration records<br />
Key<br />
= Customer-facing services = Supporting services<br />
Figure 5-9. Three-view service catalog<br />
You might be aware of the terms B2B and B2C: business to business and business to<br />
customer. A B2B or a wholesale customer, as in the example, is one in which the customer<br />
is not an individual but rather an organization. For example, if a customer organization<br />
procures services from an Internet service provider, this customer will see the wholesale<br />
service catalog, which will be at a higher scale, lists prices for hundreds and thousands of<br />
users, and is managed with a dedicated business relationship and service-level managers.<br />
On the other hand, the B2C transaction, such as an individual purchasing cable<br />
TV, mobile service, and Internet service, is viewed as a retail customer, and that person<br />
is shown the retail service catalog, the catalog that is generally put on web sites and in<br />
flyers, and is more often than not made public. All the terms of the service are listed<br />
next to the service, and you buy it directly from the service provider. You may or may not<br />
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