Complete Bid Book – United Bid

2 Legacy UNITY
CERTAINTY
OPPORTUNITY
Our greatest legacy as hosts of the 2026
FIFA World Cup will be to support FIFA
and the global football community to
achieve ongoing success and growth in
the next century.
2.1 UNITY, CERTAINTY, OPPORTUNITY.
The legacy of the United Bid is not about new
stadiums; the United Bid offers the first FIFA
World Cup this century that doesn’t require
new construction or its associated risks, or
major public expenditures. Our bid is based
on facts today rather than promises in the
future. We understand and embrace the
priorities that FIFA has established and we
understand that FIFA’s ambitions have never
been greater or more important.
Our legacy is focused on ensuring that
the first ever 48-team FIFA World Cup
is executed flawlessly; the health and
prosperity for football is assured; a growing
and prosperous fan community and the
commercial opportunities it unlocks for
football around the world are cultivated; and
meaningful progress on issues including the
environment, human rights and social
responsibility, economic equality, and
inclusivity can be achieved.
The United Bid will be conducted at the
highest professional standard. We offer FIFA
committed partners, demonstrated
experience, and a strategy that can help the
vision of FIFA 2.0 become reality.
In preparing our bid submission, we have
thought deliberately about what our three
countries can do to help FIFA succeed:
■■
How can Canada, Mexico, and the United
States, working together, help support the
sport of football in a rapidly changing world?
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How can our three countries promote the
game, protect its integrity, and expand
football’s positive impact in ways that benefit
everyone in the world, not just our continent?
■■
How can our expertise and experience be
used to help create new models and best
practices for hosting the largest, most
complex FIFA World Cup in history?
The answer to all these questions is the
same: the United Bid will support FIFA and
its future vision for football. That will be
our greatest legacy of all.
Like our hosting strategy and vision, our
legacy can be seen through the EVENT,
the GAME, the FANS, and the WORLD.
THE EVENT: Our three countries offer
the global football family a united opportunity
to stage the 2026 FIFA World Cup with
fiscal discipline, accountability, transparency,
responsibility, integrity, and respect. We
offer low risk and operational certainty for
the new 48-team, 80-match format.
■■
Together, we can make football a more
important part of people’s lives.
A B C D E 2 Legacy 7/474