Complete Bid Book – United Bid

21
Expenditure Budget and Ticket Revenues
Table 1: Member Associations Expenditure Budget summary (2018-2027)
Cost category
2018
USD $ million
% of total
2026
USD $ million
(w/inflation)
% of total
Governance 66,145 10% 72,372 10%
Host City Management 34,063 5% 37,682 5%
Project Management 19,339 3% 21,473 3%
Legal 16,947 3% 18,493 3%
Finance and Procurement 57,878 9% 63,694 9%
Workforce Management 120,093 18% 133,960 18%
Commercial 23,460 4% 26,376 4%
Communications 69,467 11% 77,092 11%
Compliance 18,595 3% 20,218 3%
Marketing Operations 5,899 1% 6,577 1%
Training Sites 2,200 0% 2,485 0%
Stadium Management 53,896 8% 59,827 8%
Volunteers 2,767 0% 3,101 0%
Medical Services 5,719 1% 6,450 1%
Safety and Security 160,747 24% 182,667 24%
Total 657,214 100% 732,468 100%
Ticketing Market Overview
In accordance with FIFA specifications, a ticketing market overview has been conducted
with regard to football match attendance, Host Stadium capacities, ticket price benchmarks,
and legal restrictions on ticket pricing and sales. As we present our findings below, please be
aware that the three Host Countries have a history of drawing capacity crowds to our major
international events including the FIFA World Cup, FIFA Women’s World Cup, FIFA
Youth Competitions, as well as the Summer and Winter Olympic Games.
Additionally, North America is a sophisticated market for ticketing and new models are
currently being developed across the sports and entertainment space. We have not factored in
dynamic ticket pricing, which could have a positive impact on revenue, nor, per instruction, have
we applied any premium on hospitality or other high-quality seats. Our proposed Host Stadiums
average 9,500 high-quality premium seats each, totaling more than 750,000 total seats
available over the duration of the Competition, so even a moderate premium applied
per ticket would generate a substantial increase in potential revenue for FIFA.
Based on this history, we expect each and every one of the 80 matches to be sold out.
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