Complete Bid Book – United Bid

22
Sustainable Event Management
22.7 United Bid Sustainability Legacy
The 2026 FIFA World Cup, combined with
the global reach and influence of football,
provide a unique opportunity for the United
Bid to deliver a meaningful and measurable
sustainability legacy, in line with Football for
Hope and other FIFA sustainability priorities.
For that end, the United Bid proposes to team
with FIFA on a transformative approach to
identify, measure, and communicate the
positive social and environmental impact of
the 2026 FIFA World Cup and the game
more broadly. Each area of social impact will
be measured and valued, and our efforts will
be planned with scalability, sustainability, and
impact at their core. Measuring and
communicating these impacts with the same
rigor, transparency, and clarity used to
measure financial outcomes, we will be able
to communicate the social and environmental
returns on the United 2026 sustainability
legacies because, what’s not measured,
can’t be treasured.
Consistent with the United Bid’s overall
legacy our Sustainability legacy is further
described through the lens of the EVENT,
the GAME, the FANS, and the WORLD in
the SEM Supplement.
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