Complete Bid Book – United Bid

Introduction
stadiums, college and university facilities,
and other locations with competition size
playing fields and additional training amenities.
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All our Candidate Host Cities have existing
world-class transportation, accommodation,
medical, technology, and other infrastructure,
that meet or exceed the requirements
outlined by FIFA and ensure the largest
ever FIFA World Cup can be delivered
with certainty.
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Each of our Candidate Host Cities
offers a proven wealth of experience
and expertise in hosting world-class
sporting events, a passion for innovation,
demonstrated leadership in the protection
of the environment and human rights,
and other serious issues.
The United Bid has outlined a strategy
designed to offer FIFA maximum flexibility and
leverage. The additional qualified Candidate
Host Cities we include in our submission
enable robust competition for the right to host.
When Candidate Host Cities compete to offer
the best possible experience for players,
officials, fans, partners, media, and other
key stakeholders – everyone wins.
Across every metric – ticket sales,
television audiences and rights fees, digital
engagement, partner involvement, community
support, environmental, social and economic
impact, and more – the 2026 FIFA World
Cup in North America has the potential to
deliver something extraordinary for FIFA and
football. The FIFA World Cup is one of the
few truly global events – and in 2026, we are
confident it can become an even more
important part of people’s lives.
With a combined population that will
approach 550 million, and a billion people in
the Americas by 2026, the direct influence of
the 2026 FIFA World Cup in North America
can be the largest ever. North America is
already the biggest sports sponsorship market
in the world, with companies headquartered in
the region contributing over 25 percent of all
worldwide sports sponsorship spending, not
including the more than USD $40 billion spent
in Canada, Mexico, and the United States
on television, radio, internet, and print
advertising for sports programs and
other sports-oriented content.
By combining multiple time zones, and
including the entire CONCACAF region in our
planning, the United Bid opens up a myriad of
options to connect fans, broadcasters, and
commercial partners everywhere. North
America is the most lucrative region in the
world for football. Staging the Competition
here will allow FIFA to expand into new
commercial fronts and increase economic
possibilities by deepening connections to
existing football enthusiasts, while also
welcoming millions of new fans to the global
football community – establishing new
business and engagement models that
support future organizers.
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