Complete Bid Book – United Bid

15
Communication, PR and Event Promotion
Official Public Viewings: The United Bid
will support public viewings of the 2026 FIFA
World Cup in dozens of communities across
our three Host Countries, as well as encourage
and empower every community to participate.
In accordance with FIFA regulations and
assuming that FIFA will also encourage public
viewing events around the world, the United
Bid will support the effort to link the FIFA
Fan Fest in the Host Cities, official public
viewings, and other events together, ensuring
the largest ever out-of-home audience for
a FIFA World Cup in history.
Tapping Innovators: The United Bid
established an “Innovation Working Group”
that has contributed ideas as part of the bid
process (see supplemental report). We will
continue to engage these creative thinkers
from the most exciting institutions in Canada,
Mexico, and the United States to contribute
to the overall promotion of the Competition.
Forming New Bonds: The United Bid
will leverage existing relationships across
the football federations in Canada, Mexico,
and the United States, and their respective
professional leagues. In addition, the United
Bid will partner with other professional sports
leagues throughout Canada, Mexico, and
the United States, as well as colleges and
universities, recreational leagues, and other
stakeholders – those already connected to
the sport of football as well as those who
appreciate the power of the game – to
promote the event and strengthen the
bonds that link organized sport with
the FIFA World Cup.
OVER
10
matches
60
matches
10
70%
OWN SMART PHONES IN MEXICO
Full coverage
expected in the
United States
by 2020
matches
1GREAT OPPORTUNITY
to bring the biggest, most ambitious
FIFA World Cup in history to North America
5G
Network
75m+
in Canada
Active users
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