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STRATEGIC REPORT<br />

UNDERLYING CASH FLOW<br />

FROM OPERATIONS<br />

£19.0M<br />

13.0<br />

10.1<br />

18.3 19.0<br />

REVENUE GROWTH<br />

4.5%<br />

8.3<br />

6.8<br />

4.4 4.5<br />

ADJUSTED RETURN ON<br />

CAPITAL EMPLOYED (ROCE)<br />

15.7%<br />

10.9<br />

14.7 14.3<br />

15.7<br />

2013 2014 2015 2016<br />

Definition Underlying cash flow is calculated<br />

using the cash from operations and adjusting<br />

for exceptional items.<br />

Commentary Generating sufficient levels of<br />

cash to ensure that the Group is able to pursue<br />

its strategic goals. Underlying cash flow is an<br />

indicator of the Group’s efficiency in generating<br />

cash from the trading profits of the business.<br />

Why we measure Track the ongoing availability<br />

of cash for investment back into the Group.<br />

M<strong>AR</strong>KET AND GEOGRAPHICAL<br />

DIVERSIFICATION<br />

62.2%<br />

72.5 69.4 68.7<br />

62.2<br />

2013 2014 2015 2016<br />

Definition Revenue growth measures the change<br />

in revenue achieved against prior year.<br />

Commentary Revenue growth is monitored at<br />

both consistent and actual exchange rates (see<br />

also segmental reporting) as a measure of the<br />

growth of the Group. The metric used by the<br />

Group is actual exchange rates as shown above.<br />

Why we measure Track the relative<br />

performance of our growth.<br />

CAPACITY UTILISATION<br />

61.5%<br />

54.8<br />

61.2 61.6 61.5<br />

2013 2014 2015 2016<br />

Definition ROCE is defined as the underlying<br />

trading profit divided by the capital employed<br />

(equity plus long-term liabilities).<br />

Commentary By delivering our strategy it is<br />

important to increase shareholder value. Underlying<br />

ROCE is used together with the profit measures<br />

to monitor the efficient use of Group assets.<br />

Why we measure Monitor value created<br />

from investments.<br />

SERVICE PERFORMANCE<br />

87.2%<br />

85.9 84.3 88.3 87.2<br />

2013 2014 2015 2016<br />

Definition The proportion of the largest customer<br />

location by market and geography as a percentage<br />

of total revenue.<br />

Commentary An indicator for diversifying our<br />

portfolio and reducing the relative exposure to<br />

one segment or geographic region. In 2014/15<br />

we have reduced our concentration on Industrial<br />

to 62.6% of turnover.<br />

Why we measure To track our progress to a<br />

diversified, sustainable portfolio.<br />

2013 2014 2015 2016<br />

Definition Hours booked to production as a<br />

percentage of total possible, based on running 24<br />

hours a day 5 days a week.<br />

Commentary Managing capacity allows us to<br />

be responsive to customer needs by balancing<br />

cost efficiency and flexibility of production. We<br />

can simplify engagement with our customers<br />

by offering a balanced portfolio of available<br />

capacity across the globe.<br />

Why we measure To ensure that a balance is struck<br />

between cost efficiency and flexible production.<br />

2013 2014 2015 2016<br />

Definition Service performance and ease of<br />

engagement measured as the number of times the<br />

requested delivery date is met as a percentage of<br />

the total orders<br />

Commentary To build partnerships and ease<br />

engagement it is essential to meet customer<br />

needs and requests.<br />

Why we measure Measure service provided to<br />

our channels/partners<br />

11<br />

ANNUAL REPORT AND ACCOUNTS 2016 SCAPA GROUP PLC

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