NRF Annual Report 2018

PART B: PERFORMANCE
Union of Food Science and Technology executive
meeting; and
• International Union of Biological Sciences national
committee meeting.
7.2.3 Communication of science and research
achievements
One of the Corporate Relations unit’s core mandates is
building the NRF brand with the South African public and key
stakeholder communities. Through various interventions,
the unit builds a positive reputation for the organisation and
fosters appreciation of its value proposition and the impact
of its work. This is achieved through media relations, social
media, marketing products and continuous engagement
with NRF staff.
Corporate communication activities include:
• Profiling the NRF and its funded researchers;
• Facilitating media coverage and exposure for the NRF;
• Managing the rollout of Mzansi for Science campaign
(NSI marketing campaign);
• Developing content and communication products;
• Organising the NRF Science for Society lectures series
(and other public lectures); and
• Managing stakeholder surveys.
Internally, the unit promotes a positive organisational culture,
facilitates management development and information
forums and supports key internal organisational initiatives.
TABLE 4: PERFORMANCE AGAINST OBJECTIVE 5 – 2017/18
A reputable and
influential agency
shaping the science
and technology
system
STRATEGIC OBJECTIVE
Objective
statement
Critical
implementation
activities
5
Grow NRF influence, impact and reputation
Contribute to building the NRF brand through the provision of consistently
excellent customer-centric service offerings.
• Provide system intelligence that informs strategy and policy;
• Communication of science and research achievements (including
Mzansi for Science);
• Build NRF brand through partnerships and service excellence; and
• Leverage off NRF reputation through strategic public, private sector and
international partnerships.
NRF Objective
5 links to:
• MTSF
priorities 11
and 14.
INDICATORS
Multimedia coverage
items
Number of internal and
external users of NRF
business intelligence
systems
BUDGET (R (000))
Actual
2016/17
Actual
2016/17
Target
2017/18
Actual
2017/18
Variance
87 110 112 2%
74 70 129 84%
Budget
2017/18
Actual
2017/18
Variance
Summary comment on variance
The NRF received good coverage as a result
of newsworthy events hosted in the period
including the NRF Awards and the CoE
Directors Forum.
The increasing need for data analysis in the
sector resulted in more users requesting
access to inform business decisions.
Specifically, the number of HEIs using the BI
systems has increased significantly.
Summary comment on variance
Corporate Relations 8 737 14 204 5 124 9 080
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NRF Annual Report 2017/18