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MNovember 21, 2018 08:05 PM GMT<br />
FOUNDATION<br />
India's Digital Leap<br />
The Future of Retail in India –<br />
Playing the Infinite Game<br />
We think a hybrid retail model, one that combines the digital power of<br />
eCommerce with physical retail's infrastructure and service capabilities, is a winwin<br />
arrangement. Success online in grocery – 62% of India's retail revenue pool<br />
– will determine the winners. Battle lines are being redrawn.<br />
Morgan Stanley does and seeks to do business with companies covered in Morgan Stanley Research. As a result, investors should be aware that the firm may have a conflict of<br />
interest that could affect the objectivity of Morgan Stanley Research. Investors should consider Morgan Stanley Research as only a single factor in making their investment decision.<br />
For analyst certification and other important disclosures, refer to the Disclosure Section, located at the end of this report.<br />
+= Analysts employed by non-U.S. affiliates are not registered with FINRA, may not be associated persons of the member and may not be subject to NASD/NYSE restrictions on<br />
communications with a subject company, public appearances and trading securities held by a research analyst account.