Travel & Hospitality Awards | European Winners 2019 | www.thawards.com

THE ENDURING APPEAL OF ITALY
What is it about Italy that enthrals? It is a fusion of many things, from fast cars and
world-class fashion design to the natural beauty of the rugged coastlines and
verdant green hillsides, spectacular lakes, poignant islands, impressive cities and striking
landscapes.
Italy boasts an incredible collection of history, art and culture from the Renaissance to
the ancient ruins including the ancient temple at Paestum and Agrigento to inspiring
masterpieces hanging at the Vatican and Uffizi Museums.
However, it is the people that draw
visitors back time and time again.
Italy is an extremely welcoming
country with an inexhaustible zest
for living and loving. Visitors have
an opportunity to experience the
famous “La Dolce Vita” in the
form of a kind smile from a smartly
dressed elderly gentleman, a firm
and genuine handshake from a
waiter, and invitations to join newly
made friends for lunch.
Some of the most stunning
architecture in the world is based
in Italy, Rome in particular. The jawdropping
movie scene of the Eternal
City with its Colosseum, fountains of
fresh drinking water and monuments
all possess the wow factor. Simply sit in
the Piazza Navona, sip a strong Italian
espresso and absorb the opulence
that is Rome. An experience never to
be forgotten.
Of course, food plays a role in wanting
to return to Italy. The addictive Italian
cuisine, including pizza cooked that
way only Italians can cook it with the
classic thin crust, blend of Italian herbs
and mozzarella cheese, the worldclass
creamy gelato, Tuscan wines,
and olive oil, no other country can
replicate the flavours.
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