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France<br />
LE CHATEAU<br />
DU BOIS<br />
The Award For Excellence<br />
In Branding<br />
France ♦ lechateaudubois.<strong>com</strong><br />
Provence, situated in Southeastern France, near the Mediterranean Sea, is known for<br />
its distinctive landscape. The spectacular countryside of the region makes you feel at<br />
home the moment you set foot. However, the biggest treasures of Provence are its picturesque<br />
lavender fields.<br />
If you wish for a rendezvous with the finest lavender of this region, you have to venture to<br />
the less accessible Haute-Provence. It is here that you will find endless stretches of authentic<br />
lavender growing in abundance at the esteemed Le Chateau du Bois estate. The estate has<br />
been continuing the tradition of producing fine lavender since 1890.<br />
Nestled amidst the arid mountains of Provence, Le Chateau du Bois is a flourishing 350-hectare<br />
estate, with 110 hectares of vibrant lavender fields. Apart from growing fine lavender, the estate<br />
is also a pioneer in the field of organic cosmetics.<br />
The quality of Le Chateau du Bois’<br />
products has charmed consumers across<br />
the globe. Four generations of the family<br />
have devoted their lives to preserve<br />
the tradition of growing and protecting<br />
authentic lavender.<br />
What sets their products apart is the effort<br />
they put in so as to not <strong>com</strong>promise on<br />
the quality of the lavender. This brand<br />
philosophy is echoed in each one of<br />
their products, from the essential oils to<br />
the natural cosmetics and perfumes. In<br />
fact, the family has been using the same<br />
method for distillation of lavender oil since<br />
the inception of Le Chateau du Bois.<br />
It is not astonishing that these products<br />
have the coveted Ecocert® certification<br />
as a mark of their authenticity. In order to<br />
further preserve this heritage, the family<br />
inaugurated the Lavender Museum in<br />
1991. It is located in Coustellet in the<br />
Luberon region. The unique museum<br />
allows tourists to enjoy a glimpse of the<br />
rich history associated with lavender and<br />
its essential oils.<br />
The story of Le Chateau du Bois is not only<br />
that of a successful estate that produces<br />
fine lavender. It is the continuing saga<br />
chronicling one family’s determination<br />
to prevent a rich tradition from dying an<br />
untimely death. The widespread adulation<br />
and admiration for the brand is just an<br />
out<strong>com</strong>e of the Lincele family’s sustained<br />
endeavors.<br />
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