Food Turkey Magazine May 2019

Our success is 

showing! 

I have some very good news for you regarding this magazine. At 

a time many when many publishers cease their publications, we 

converted this magazine to be a monthly publication from being 

a bimonthly since it was first published in 2014. 

My other news is on the title, a radical change that you must 

have noticed. We converted the title from “Food Turkey” to 

“Food & Ingredients Turkey”. We will cover food and beverage 

ingredients in addition to packaging and processing facilities and 

technologies to cover all supply chain of the industry. 

By adding the “ingredients” segment in our content led us to 

go to all leading ingredients shows around the world. We are 

starting with IFFA to be held in Frankfurt, 4-9 May 2019. We will 

continue with FI shows to be held in India and France along with 

other related shows. 

As you may also noticed we are now more international with 

many foreign advertising customers who are using this medium 

in their media plan to promote their products and services. We 

are determined to improve this wing very fast and to be more 

international. 

Group Chairman 

Publisher 

Managing Editor 

(Responsible) 

Foreign Relations 

Manager 

Editor 

Advertisement Manager 

Art Director 

Finance Manager 

Accounting Manager 

Subscription 

H.Ferruh ISIK 

ISTMAG Magazin Gazetecilik 

Yayıncılık İç ve Dış Ticaret Ltd. Şti. 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

Ayça SARIOGLU 

(ayca.sarioglu@img.com.tr) 

Aslı OZEL 

(asli.ozel@img.com.tr) 

Emir Omer OCAL 

(emir.ocal@img.com.tr) 

Omer Faruk GORUN 

(fgorun@ihlas.net.tr) 

Tolga CAKMAKLI 

(tolga.cakmakli@img.com.tr) 

Mustafa AKTAS 

(mustafa.aktas@img.com.tr) 

Zekayi TURASAN 

(zturasan@img.com.tr) 

İsmail OZCELIK 

(ismail.ozcelik@img.com.tr) 

Last but not least we will be at all leading fairs of the main food 

and beverage industry such as Fancy Food NY, Anuga, Sial, Gulfood, 

Gulfood Manufacturing, CNR Food Istanbul, World Food, 

etc. 

I will continue to give you always better news. Stay with us and 

take care! 

HEAD OFFICE 

Güneşli Evren Mah. Bahar Cad. 

Polat İş Merkezi B Blok No:3,34197 

Güneşli-İstanbul/TURKEY 

Tel: +90 212 604 50 50 

Fax: +90 212 604 50 51 

LIAISON OFFICE: 

Buttim Plaza A. Blok 

Kat:4 No:1038 

Bursa/TURKEY 

Tel: +90. 224 211 44 50-51 

Fax: +90. 224 211 44 81 

Mehmet Söztutan 

4 Food & Ingredients TURKEY May 2019 

PRINTED BY 

IHLAS GAZETECILIK A.Ş. 

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 

Yenibosna-Bahçelievler/ISTANBUL 

Tel: 0212 454 30 00

Meet the meat 

industry! 

I am on my way to Frankfurt for IFFA, which is the place where 

the professionals of the meat industry come together to shape 

the future and to develop innovation, connect with business 

leaders and find effective solutions. 

IFFA is celebrating its 70th birthday in 2019. It was held for the 

first time in 1949, within the framework of the conference of 

the German Butchers’ Association at Frankfurt Fair and Exhibition 

Centre. Over the decades, it has become the must-attend 

show for the global meat industry. Its continuous success lies in 

this impressive history and its strong roots in the butchers’ trade 

and industry. 

It’s to my surprise that there are only 10 Turkish exhibitors in 

this most important show of the industry. In fact, Turkey has a 

strong meat industry depending on its way of culture, nutrition 

style, tradition and religion. The oriental carnivorousness of the 

nation, I’m sure, will lead the industry more to this show and we 

will witness hundreds of exhibitors in the coming years. 

Ayça Sarıoğlu 

ayca.sarioglu@img.com.tr 

IFFA has always been a place for international exchange of ideas, 

new developments and relations. It’s the place you can see what 

your customers might want soon from the market and shape 

yourself accordingly. It is the correct place to see what others 

have developed to offer to your customers. It is the best place 

for you to get new ideas and new customers. IFFA is the place 

you’re inspired and motivated for new developments. You should 

see for yourself, you should visit for yourself, you should exhibit 

for yourself and for others. 

6 Food & Ingredients TURKEY May 2019

CONTENTS 

8 

New Pavilions announced 

at the Nigerian 

Food Event 2019 

10 

“Since 1970 the Italian 

Quality for the 

True Accuracy” Automatic 

Powder Ingredients 

Weighing 

Systems 

14 

Estuz produced the 

first collagen drink of 

Turkey with protein 

16 38 

CNR Food Istanbul 

brings a new flavor to 

the food industry! 

20 

Flavor trends forecast 

2019/2020 by ITS 

26 

Essential oils: Turkish 

Rose Oil 

32 

Turkey’s poultry 

production on rise 

Turkey’s open 

windows in poultry, 

Has Tavuk 

42 

IFFA 2019: All market 

leaders on board! 

46 

Turkey’s food processing 

industry 

54 

Vitafoods Europe 

2019: guiding the 

industry to a more 

sustainable future 

58 

Turkish olive oil – a 

versatile ingredient to 

fall in love! 

64 

Chr. Hansen launches 

Hansen sweet potato 

– the secret 

behind the market’s 

best carmine alternative! 

66 

FI Global brings them all 

70 

Russia to double 

tomato imports from 

Turkey 


New Pavilions announced at 

the Nigerian Food Event 2019 

The organiser has been generating attractive structural 

developments on country pavilions countries including 

China, Korea, Norway and Turkey. 

The recently launched Nigerian Food 

Event 2019 has been gaining traction 

amongst manufacturers, suppliers and 

major buyers from across the food, 

beverage and hospitality sectors both 

in Nigeria and internationally. Consequently, 

organisers have introduced 

dedicated Pavilions to group together 

relevant products and regions. 

Some of the key pavilions announced 

will be ‘country’ pavilions where we’ll 

see groups of top suppliers and manufacturers 

from those regions exhibiting 

to give an otherwise diverse selection 

of products a more coherent offering 

of that region’s primary exports. The 

current country pavilions include China, 

Korea, Norway and Turkey. 

The Nigerian Enterprise Zone will be 

another pavilion present at this year’s 

exhibition. Specifically designed for 

SMEs, this will provide a great opportunity 

for companies looking to expand 

or enhance their existing reach 

in the West African region from the 

local market. 

The Regional Director for Afrocet 

Montgomery announced the new 

development recently about the introduction 

of these pavilions: “With 

a brand new exhibition, we’re always 

looking for ways to bring together 

an exciting while structured offering, 

and we believe that introducing these 

pavilions will help, provide a better 

framework for SME brands as well as 

international brands interested in the 

West African market.” 

Drink Lagos! 

This year’s exhibition will also include 

dynamic features such as ‘Drink Lagos’ 

as part of the co-located Nigerian 

Drink Event, a premier pavilion 

for those who source, buy or serve 

drinks from sommeliers to bartenders 

and the ‘Chef Skillery’ which will 

invite leading chefs into a live kitchen 

demonstration area to provide exclusive 

tips and tricks from trending 

ingredient combinations to technique. 

Hostex West Africa 

NFE 2019 also includes a dedicated 

co-located show; the Nigerian Hospitality 

Event which will serve Hostex 

West Africa; this well-known brand 

will host leading hospitality suppliers 

and service-providers from across the 

region. 

The inaugural edition of the Nigerian 

Food Event will be taking place from 

the 22 – 24 of October at the Landmark 

Centre in Lagos, Nigeria. Brought 

to you by the leading exhibition and 

event organisers in West Africa, Afrocet 

Montgomery, this new event will 

provide a pivotal trade platform for 

those working in the retail, food service, 

wholesalers and hospitality markets. 

With the numerous show-floor 

events and demonstrations taking 

place, Afrocet Montgomery hopes to 

attract over 2,000 visitors with 150 

brands represented from across the 

food, beverage and hospitality industries. 

For those interested in enquiring 

about any of the new pavilions at the 

Nigerian Food Event, can get in touch 

directly with Tom Meek, the International 

Sales Manager for the exhibition 

at Tom.Meek@montex.co.uk or via telephone 

on +44 (0)20 7886 3028. 


3 

DAYS 

85 

EXHIBITORS 

THE PREMIER 

INTERNATIONAL 

EXHIBITION FOR THE 

FOOD 

BEVERAGE AND 

HOSPITALITY 

SECTOR IN NIGERIA 

Book 

your 

stand 

today! 

2500 

VISITORS 

Co-located with: 

Get in touch to book now: 

Tom Meek 

International Sales Manager 

Tom.Meek@montex.co.uk 

+44 (0)20 7886 3028 

www.nigerianfoodevent.com 

Brought to you by:

“Since 1970 the 

Italian Quality 

for the True 

Accuracy” 

Automatic 

Powder 

Ingredients 

Weighing Systems 

Lawer provides products, solutions and 

services to the industry to increase 

the reliability, safety and efficiency of 

dosing and dispensing operations for 

powders and liquids. Our core market 

position, that of a leading global product 

and solution provider together 

with our aim to set strong standards 

in all areas of our business, are both 

reflected in our company motto: “the 

true accuracy”. We have almost 50 

years’ experience in supporting the 

industry to ensure the highest quality 

of the products. Our ability to do this 

is based on the “Italian Quality” of 

our products and services combined 

with our continuous investment in 

developing leading technology. As a 

result, more than 2500 customers put 

their trust in our company having allowed 

us to supply them with thousands 

of systems and solutions during 

our long history. Via our world-wide 

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around the globe and through 

the whole life cycle of our products, 

from the assistance with selecting the 

right equipment, design-in support, installation 

and after sale service. Lawer 

is a global automatic dosing and dispensing 

systems manufacturer based 

in BIELLA area, providing products for 

various industries as Textile – Cosmetics 

– Painting/Coating – Food – Plastic 

– Rubber. 

Quality and Excellence expressed 

since the preliminary analysis to the 

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operated by high-class software, able 

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The true Accuracy it is in every small 

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of a Company. Lawer has made a 

hallmark of accuracy. In research, in 

the production cycle, in the technical 

support, every minimum detail is evaluated 

by the stricter controls. 

Service via our world-wide presence, 

we stand beside our customers 

around the globe from assistance for 

selecting the right equipment up to 

the best after sale support. 


Innovation We strongly invest in developing 

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product portfolio 

/ Automatic Powder Dosing 

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After sale service and 

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CONCEPT : Automatic 

Powder Ingredients Weighing 

Systems 

The different models of UNICA have 

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ingredient components of recipes and 

batches in different processes of the 

food preparation industry. The ingredients 

are stored in stainless steel silos 

and the products are dosed using 

stainless steel screws. The ingredients 

are dosed into buckets, either manually 

or automatically placed on the 

weighing trolley which has an electronic 

scale. The weighing trolley automatically 

positions the bucket under 

the silo from which the ingredients are 

to be dosed. The management software 

allows collects all information 

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The pc can be interfaced with 

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May 2019 Food & Ingredients TURKEY 13

ADVANTAGES and BENEFITS 

1.ACCURACY 

2.REPEATABILITY 

3.TRACEABILITY 

4.SECURITY 

5.EFFICENCY 

6.SAVING 

7.KNOW-HOW PROTECTION 

for application in small-medium size 

laboratory we offer differents models 

of UNICA systems 

UNICA TWIN 

/100 L. capacity silos 

/single or double scale 

/12-24 or 36 silos configuration 

/scale 30 kg capacity, 0.1 gr resolution 

/loading operation by gravity from a 

rear platform 

/manual or automatic bucket loading/ 

unloading 

UNICA HD 

/50 L capacity silos 

/single scale 

/8-16 or 24 silos configuration 

/scale 30 kg capacity, 1 gr resolution 

/loading operation by gravity from a 

front platform 


unloading 

UNICA MD - SD 

/18-36 L capacity silos on MD, 12-24 L 

capacity silos on SD 

/single scale 

14 Food & Ingredients TURKEY May 2019 

/max 13 small silos positions 

/scale 30 kg capacity, 1 gr resolution 

/loading operation by gravity from the 

front side 


unloading 

For application in industrial production 

Lawer provide systems with high 

productivity and efficiency. 

SUPERUNICA 

Superunica is a fully automatic weighing 

system, allowing accurate safe and 

clean powder recipes preparation. 

The system consists of a number of 

independent storage silos, installed in 

line on a modular structure. A weighing 

trolley incorporating the electronic 

scale is automatically transported to 

the correct silo position. Each module 

can accommodate silos with different 

capacities (300, 150 , 100 and 50 

L) which are loaded by gravity or by 

means of a vacuum system. The bucket 

loading / unloading process takes 

place automatically and each bucket 

is identified by an ID-TAG system. An 

efficient suction / filtering device guarantees 

the maximum safety of operation 

and a clean working environment. 

The system operates by means of 

dedicated Lawer Software 

SUPERSINCRO 

Supersincro allows precise and safe 

automatic dosing operations of the 

ingredients required for the food 

industry preparations in automatic 

thermoformed bags consisting of tubular 

films. The modular configuration 

is based on the number of products 

used, and the physical characteristics 

and the packaging used. At each cycle 

the package container is placed on a 

moving tray and transported on a U 

route placing the package under the 

different dosing units. When the container 

is in the correct position for the 

product, the scale lifts up the container 

and starts the dosing procedure. 

At the end of the loop the bags are 

closed and placed automatically in 

boxes or pallets.

...Since 1970 the 

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AUTOMATIC POWDER 

DOSING SYSTEMS: 

/ Single scale technology 

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REPEATABILITY 

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lawer.com

Estuz produced the 

first collagen drink 

of Turkey with 

protein 

Estuz A.S., the taste 

of our meals in 

our kitchen since 

1982, entered the 

beverage industry. 

Exporting salt to 

15 countries, Estuz 

A.S. manufactured 

the first collagen 

drink with protein 

of Turkey. 

After the R&D studies over 2 years, 

Reneva was launched and took its 

place on shelves of pharmacies, markets 

and online shopping with the 

motto of #kendiniyenile (#refreshyourelf). 

Demanded by 3 countries 

Reneva Collagen Protein Drink Beauty 

and Reneve Collagen Protein Drink 

Fit with two commercial forms of 

the name, the product began to be 

known worldwide before its launch in 

Turkey. The product has already welcomed 

demands from the US, Israel 

and TRNC. 

It is beneficial for hair, skin, 

nail and muscle health 

Reneva consists of the components 

used to regulate skin, hair, nail health 

and muscle development. Reneva’s 

collagen increases collagen production, 

which begins to decrease after 

the age of 25 in the body. It was observed 

in clinical studies that collagen 

significantly increases skin, hair and nail 

health and regulates muscle development. 


CNR Food Istanbul 

brings a new flavor 

to the food industry! 

Leading firms of the food, packaging, out-of-home consumption 

and suppliers industry will exhibit its newest products on 4-7 

September at CNR Food Istanbul that is organized with the aim 

of being the biggest food fair in the world. 

Hard preparations are made for CNR 

Food Istanbul, which will be held on 

4-7 September 2019 at CNR Expo 

Yeşilköy in order to increase the commercial 

capacity of the Turkish food industry 

and compose a unity of power 

in the sector. 

CNR Food Istanbul, which set a foreign 

buyer record in September every 

year, has already started its preparations 

for the organization of September 

2019. Thousands of brands will 

exhibit the newest products in the 

fair that will take place on an area of 

80,000square meters. 


“CNR Food Istanbul will be 

one of the world’s leading fairs 

according to domestic and 

national production spirit” 

Sharing the details of CNR Food Istanbul, 

Food and Beverage Products, 

Food Processing Technologies Fair, 

which will be held in CNR Expo 

Yeşilköy by CNR Fair with the support 

of TGDF this year between 4-7 

September 2019, İlknur Menlik, TGDF 

Secretary General, underlined that 

they, as TGDF, set out to organize Turkey’s 

largest food fair with CNR Fair 

Organization. 

Leading brands of the food 

industry at CNR Food 

Istanbul 

Supported by the Ministry of Economy 

and offering unique commercial 

opportunities to participants, CNR 

Food Istanbul will bring together the 

giants of the food sector on 4-7 September 

2019 in CNR EXPO Yeşilköy, 

center of export. 

CNR Food Istanbul that brings together 

beverage, out-of-home consumption 

products and suppliers, packaging 

industry in the only platform under 

the same roof waits for participant. 


Flavor trends forecast 

2019/2020 by ITS 

As a BRC AA grade ingredient manufacturing company 

and the most innovative, passionate and agile developer 

of natural taste and texture solutions, ITS (International 

Taste Solutions) makes healthier foods taste better. They 

inspire and empower the customers to successfully develop 

market-winning products through anticipating future 

needs, developing innovative, high quality solutions and 

delivering an exceptional customer experience. 

As part of the drive to pinpoint flavor 

trends for the future, ITS carries 

out intensive market research. This 

enables the ITS marketing and innovation 

teams to advise customers on 

emerging flavors and help them develop 

new recipes to capitalize on 

market opportunities. Following is 

what ITS marketing and innovation 

teams have to offer for the future: 

The main flavor trends on the radar 

that will emerge during 2019/20 are 

Very Berry 

Berry flavors are on trend, there’s no 

doubt of it. Why? Well, berries are 

highly nutritional and healthy, they 

work well in endless applications and 

are attractive to the eye, which makes 

them instagramable and shareable on 

any digital platform! We are talking 

about strawberries, raspberries or 

blueberries, but also new, more exotic 

varieties like acai berries or goji 

berries! 

Tropical Temptation 

Consumers dream of being on vacation 

all year round and what flavors 

could be better to bring us on holidays 

than tropical flavors? They are 

ideal, especially in the summer season, 

when we will see passion fruit, mango, 

guava, jackfruit and papaya in drinks, 

bakery, snacks and sports nutrition 

applications. 

Green Is Go 

The healthy trend is here to stay and 

its color is, definitely green. Green veggies, 

green fruit and anything naturally 

green fits in here, even herbs and 

spices! Their natural appeal will make 

the product a success, whether it is a 

shake, a cereal bar or a yogurt. Cu- 


cumber, kiwi, spinach, avocado… but 

also green tea, or basil are welcome! 

Room for Mushroom 

Following with the natural and healthy 

market move, earthy flavors are on 

the rise too. Mushroom flavors make 

us recall the pleasure of sniffing the 

earthy air that rises up after it rains. 

Shiitake, truffle or porcini flavors will 

be increasingly seen in delicatessen 

breads and buns, savory biscuits or 

crisps. 

Citrus is Back 

Lemon, and especially lime are on 

trend. And so are tangerine, orange 

and mandarin. We are seeing citrus in 

many different applications, which will 

increase even more during 2019-20. 

Yogurt, milk shakes, bars, sports nutrition 

gels and powders, and even 

crisps will include citrus flavors! 

Travel the World 

Consumers want to travel the 

world through food. The amount of 

restaurants offering world cuisines 

is increasing everywhere and supermarkets 

are listing more and more 

options on world food. During the 

next two years, Italian spices and flavors 

will continue to grow, alongside 

Indian flavors and curries and Chinese 

meals and spices. 


Mediterranean Flavors 

Mediterranean flavors from Italy or 

Spain like rosemary, basil or garlic 

have been in the market for a 

long time now. The next two years, 

though, will see a different range 

of Mediterranean flavorings being 

launched. This time, it will be flavorings 

from the Eastern Mediterranean. 

We will see pistachio, olive 

oil, watermelon, date or mint will be 

used in bread, biscuits, drinks, cereals 

and dairy. 

Warming Spices 

The aim to renew product ranges 

and to surprise the audience brings 

brands to launch seasonal products, 

which are very welcome by consumers. 

The winter season is ideal for 

warming spices like pumpkin spice, 

orange spice, gingerbread or apple 

spice. We will see them in hot drinks, 

cereal bars, biscuits, dairy and sports 

nutrition amongst others. 

Sensory Explosion 

Consumers are looking for new, exciting 

experiences, even when they 

eat. Following with this trend, we will 

see more products aiming for a temperature 

or texture shock. Hot spices 

combined with sour flavors, popping 

candy or extreme combinations 

will be seen within this category. 

SOURCE: https://www.itstaste.com/news/its-flavour-trends-forecast-2019-2020. 


Essential oils: 

Turkish Rose Oil 

Essential oils are aromatics or odorous, 

oily liquids (sometimes semi-liquid or 

solid) obtained from parts of plants, 

such as flowers, buds, seeds, leaves, 

twigs, bark, herbs, woods, fruits and 

roots. Essential oils are mainly used in 

the food industry as flavoring agents, 

in the perfume industry for fragrances 

and in the pharmaceutical industry for 

adding taste or smell or suppressing 

the less desirable medicine taste. 

Owing to Turkey’s suitable climatic 

and ecological conditions, hundreds of 

medical and aromatic plants are cultivated 

or gathered from the nature. 

Turkey is one of the countries best 

suited for organic cultivation. 

In Turkey, there are many plants from 

which essential oils are produced and 

rose is the most popular one. 

What is rose oil? 

Rose oil is steam distilled from the 

flowers of the Rose damascena. Rose 

oil, its extracts and derives are among 

the most important ingredients of 

natural perfume. They have remarkable 

diffusive power and are used in 

many types of perfume bases, particularly 

blending well with other florals. 

Rose oil is a very expensive essential 

oil, partly due to the lack of quality 

natural and synthetic substitutes. The 

short flowering time of the Rose 

damascena is another reason for its 

high price. 

History of the Turkish Rose 

damascena 

Rose damascena was brought to Anatolia 

in 1870 by immigrants from Bulgaria. 

In 1888 cultivation of the rose 

began in Isparta and in 1892 the production 

of rose oil was accomplished 

by a person named “Müftüzade İsmail 

Efendi”. For years, rose oil was produced 

in simple and primitive boilers 


which Muftuzade Ismail Efendi called 

“Sitil”. This method of production 

continued up to 1935 until Atatürk, 

the founder of Republic of Turkey, first 

came to Isparta and instructed the 

Minister of Economy to build a large 

industrial plant. Then the agricultural 

cooperative, “Gülbirlik-Gül Gülyağı 

ve Yağlı Tohumlar Tarım Satış 

Kooperatifleri Birliği”, established 

the first rose oil plant 

in 1958 and other rose oil 

complexes in 1967. Today, 

rose oil production in Turkey 

is realized mostly in industrial 

plants. 

Production of rose 

oil 

Rose cultivation for mainly 

rose oil production takes 

place in Isparta, in the 

south-west part of Anatolia 

in Turkey. The Turkish 

rose oil sector has significant 

production and export 

capacity. 

Turkey is among the top 

producers of rose oil in the 

world. World-famous “Turkish 

Rose Oil” is produced 

in large quantities in Turkey. 

Rose oil production has been 

realised for over 100 years in Isparta. 

That is why Isparta is called the 

“Rose District”. Roses are also cultivated 

in the Afyon, Burdur and Denizli 

districts. Approximately 1.5 tons of 

rose oil and 7 tons of rose concrete 

are produced in Turkey annually. 

Rose Oil Production Areas: 

Isparta, Afyon, Burdur, Denizli 

The areas 

of rose cultivation 

expanded and cultivation began 

in Afyon and Denizli in 1989 in addition 

to Isparta and Burdur. 

“Gülbirlik - Gül Gülyağı ve Yağlı Tohumlar 

Tarım Satış Kooperatifleri Birliği” 

is the main producer of rose oil. Gülbirlik 

was established in 1954 as the 

union of nine founder 

cooperatives. It currently, comprises 

six separate cooperatives, with 

8.000 producer partners, four rose oil 

plants at four different locations and 

two rose oil solid plants. It processes 

320 tons of rose flowers per day 

during the season and produces rose 

oil and rose oil solid in conformity 

with world standards and it is 

the largest manufacturer and 

exporter in this field both 

in Turkey and in the world. 

Gülbirlik recently started 

to manufacture various 

valve added rose oil products 

such as rose oil based 

cosmetics and rose oil flavoured 

sweet. 

There is another cooperative 

in Afyon, namely “Başmakçı 

Gül Kooperatifi” which has 

3,000 members. The cooperative 

produces ecologically 

certified rose oil. There are 

also 8 medium and small 

size private companies in 

the sector. Two of them are 

French originated firms and 

make production mostly for 

their parent companies. Besides, 

there are various family 

owned workshop scale places 

of production in the villages of 

Isparta and in the other provinces. 

Roses are gathered during the 40- 

day flowering season which is in May 

and June. The humidity and cloudiness 

during the season have an effect on 

the yield and quality of rose oil. 

Turkish Rose Damascena products 

can be grouped in four categories: 


Rose oil 

Rose oil, which is one of the most important 

and costly raw materials of 

the perfume and cosmetics industry, is 

produced by boiling pink roses using 

the vapor distillation method. 

Rose oil of world standard quality is 

obtained from roses grown in Isparta 

and its outlying regions located at 

an altitude of 1.050 m above sea level 

and higher. The production season for 

rose oil commences in May and ends 

in June when the roses are picked and 

taken into immediate processing. 

Rose concrete 

Rose concrete is a deep purple, 

creamy substance obtained from unfermented 

fresh pink roses using the 

extraction method. It is used to produce 

rose absolute, which is one of 

the raw materials used in the perfumery 

and cosmetics industries. 

Rose water 

Rose water is a by-product obtained 

during the distillation of rose flowers. 

It is natural rose smelling water which 

is obtained by mixing pure, clean hot 

water with oil water in the ratio of 

one to one during the production of 

rose oil. Then it is filtered several times 

and bottled. It is used as an aroma for 

some foods and sweets, and also to 

clean make-up and the body since it is 

natural and pure. 

Rose absolute 

Rose absolute is obtained via the extraction 

of rose concrete with alcohol. 

The alcoholic solution is distilled under 

a vacuum to remove the alcohol. 


Table 1: Turkish Rose Oil Exports by Years(US$ 1,000) 

Turkey produces many other 

essential oils 

In addition to rose oil, which is a traditional 

product, other essential oils 

are also produced in large quantities 

in Turkey. The most popular ones are 

laurel leaf oil, origanum oil, lavender oil 

and mint oil. The other essential oils 

produced are myrtle oil, fennel oil, anise 

oil, cumin seed oil, sage oil, juniper 

oil, rosemary oil, melissa oil, pennyroyal 

oil, styrax oil and vitex oil. 

Source: Turkish Statistical Institute 

Two species are important commercial 

sources of styrax. Styrax oil is extracted 

in Turkey from Liquidambar 

orientalis which is a tree of 15-20 

meters tall. This species is native to 

eastern Mediterranean Europe and 

the Near East, and is the source of 

styrax oil known as Asian styrax. The 

only country in the world for this 

type of styrax oil is Turkey. Production 

is made in limited amounts by using 

traditional methods in workshop scale 

places. The production takes place 

particularly in the Mediterranean and 

the Aegean Regions. The other species 

is L. styraciflua, a tree native to the 

south-eastern United States, Mexico 

and Central America. It is the source 

of essential oil called American styrax. 


“Laurel leaf oil”, which is famous 

worldwide, is produced in large quantities 

in Mersin, Antakya and its surrounding 

regions. 

Parallel to the increases in both domestic 

and world demand, the amount 

of essential oils produced is increasing 

every year. 

Exports of essential oils 

Turkish essential oil exports are showing 

an increasing trend depending on 

world prices and cultivation. The exports 

of essential oils, their by-products 

and resinous reached US$ 49 million 

in 2017. The major part of Turkish 

essential oil exports consisted of rose 

oil. Rose oil has been a traditional export 

item, followed by stearopten oil 

and thyme oil. 

Essential oils were mainly exported to 

the European countries. Major destinations 

for essential oils were France, 

UK, Germany, USA and Switzerland. 

These countries accounted for 83 % 

of total Turkish essential oils exports 

in 2017. The Turkish rose oil industry 

is highly competitive worldwide. Foreign 

trade of Turkish rose oil has very 

old and traditional roots. The exports 

started very long time ago. It is known 

that the majority of rose oil exports 

between 1920 and 1921 were destined 

for France and the USA. The 

value of rose oil exports reached US$ 

15,6 million in 2016, and US$ 18,5 million 

in 2017. The majority of exports 

were directed to France, UK, Germany, 

Switzerland, Spain, Bahrain, USA 

and China. 


Nem Alma ve Kurutmada 

Çözüm Ortağınız... 

İkitelli Organize Sanayi Bölgesi 

MUTSAN Mutfakçılar Sanayi Sitesi 

M Blok No : 40 Başakşehir / İSTANBUL 

www.akscooling.com 

info@akscooling.com

Turkey’s poultry 

production on rise 

Turkey’s seasonally and calendar-adjusted poultry production 

grew, year-on-year according to Turkish Statistical Institute 

(TurkStat) data. Chicken meat, hen egg production rises 

annually, according to official data. 


Turkish poultry industry has rapidly 

developed in last years in especially 

broiler meat and egg production. As a 

result, the poultry sector is recognized 

as an industry, which has advantages 

such as modern facilities and production 

methods, thanks to international 

standards and international markets 

in close proximity, making it enable 

to compete with the world. However, 

industry has some problems such as 

high costs of the production and dependence 

on external inputs for raw 

materials in feed and breeders. Fortunately, 

Turkey is a country that can 

adapt very quickly to emergencies. 

The Turkish poultry industry is trying 

to adapt to new and difficult conditions 

and often succeeded. The policies 

being followed by the elimination 

of dependence in foreign resources; 

measures taken to reduce costs and 

the growth of the industry are supported 

in an increasingly manner to 

increase production and 

consumption. 

of chicken meat and 54,000 tons of 

turkey meat were produced in Turkey 

in 2016. All poultry meats totaled 2.3 

million tons of poultry meat. The 2025 

production target is set at 3.5 million 

tons. 

Turkey is established on an area of 

783.5 thousand square kilometers 

connecting Asia and Europe. Both 

climatic conditions and geographical 

position is convenient for agriculture 

and animal breeding. In Turkish animal 

breeding, poultry is the leading one of 

the fastest growing industries. 

The poultry industry started to develop 

since 1950s and was dominated by 

family businesses with expensive and 

limited production capacities in 1970s. 

In 1980s, it underwent a significant 

structural change with the increase 

in the number of the integrat- 

Turkey ranks eighth in the 

world for chicken meat 

production. Approximately 

2.1 million tons 


ed facilities and the implementation 

of contract manufacturing model. 

This paved the way to poultry industry 

to be a major industry capable 

of carrying out production planning 

and meeting the national demand. In 

1990s, thanks to the big investments 

made, poultry industry achieved the 

world standards and came to the current 

modern and developed situation 

with the continuous increase in production. 

Starting in 1995, the investments 

in turkey breeding were completed 

in a short time and made a 

breakthrough in 1998. In early 2000s, 

the poultry industry started EU harmonization 

studies and in 2005 came 

to a phase of the resolution to include 

Turkey in the list of third world 

countries from which the EU States 

may import poultry products. 80 percent 

(in the figures of 2004) of the 

white meat and egg production of 

the country is processed in modern 

facilities, most of which are twenty 

year younger than their peers in the 

developed countries. Poultry industry 

ensures, by way of export, a significant 

inflow of foreign currency to the 

country while it, as the healthiest and 

cheapest protein, meets the nutrition 

needs in the country. 


In 2017, the consumption of red meat 

decreased from 14.8 kilograms (kg) to 

13.2 kg, while consumption of poultry 

meat increased from 23.2 kg to 24.8 

kg. In 1990, Turkey’s consumption of 

red and poultry meat per capita was 

12.0 kg in 1990, but reached 38.0 kg in 

2017. In 2017, the world average was 

42.6 kg with developed countries’ average 

at 78 kg. By 2025, consumption 

of poultry meat per capita in Turkey is 

estimated to be 32.9 kg. Turkey’s poultry 

industry is growing rapidly by the 

year. 

Turkey’s poultry production - including 

eggs, slaughtered chicken, and chicken 

meat -- fell in June this year on a yearly 

basis, the country’s statistical authority 

announced. 

Hen egg production in the country 

rose 6.6 percent to reach 19.3 billion 

units in 2018 compared to 2016, Turk- 

Stat data showed. The data revealed 

that chicken meat production also 

increased to 2.1 million tons in 2017, 

up 12.9 percent from the previous 

year. The number of slaughtered chickens 

and turkeys also rose 11 percent 

and 9.7 percent, respectively, over the 

same period. 


Some 1.23 billion chickens and 5.1 

million turkeys were slaughtered in 

2017, according to the data. 

In June, hen egg production in the 

country inched down 0.7 percent 

compared to the same month last 

year, reaching 1.51 billion units, according 

to the Turkish Statistical Institute 

(TurkStat). 

The institute stated that the number 

of slaughtered chickens and turkeys 

topped 102 million and 572,000 units, 

respectively. “The number of slaughtered 

chickens decreased by 2.5 percent 

compared with the same month 

of the previous year,” it said. “The number 

of slaughtered turkeys increased 

by 33.3 percent compared with the 

same month of the previous year.” 

TurkStat said while chicken meat production 

in June was nearly 179,000 

tons, turkey meat production was 

6,200 tons. 

The institute noted that 

chicken meat production 

fell by 1.3 

percent in June 

year-on-year, adding 

that turkey meat 

production rose 37.8 

percent on a yearly basis. 

Decrease in poultry 

production in February 2019 

Poultry production in Turkey decreased 

during February 2019, announced 

Turkish Statistical Institute 

(Turkstat). With just 91 million chickens 

slaughtered in February, down by 

2.7% compared with the same month 

2018, chicken meat production decreased 

by 6.2% compared with the 

previous month and decreased by 


of the previous year. 

The number of turkeys slaughtered 

in February was 413,000, down by 


of the previous year. Turkey meat 

production decreased by 

15.5% in February 

compared with 

the previous 

month 

and decreased by 7.6% compared 

with the same month of the previous 

year. At the same time, hen egg production 

(1.6 billion units) was up by 


of the previous year. 


Turkey’s open windows 

in poultry, Has Tavuk 

Loved in Turkey, 

Has Tavuk exports 

its products to 30 

countries including 

Arabic countries, 

Turkic Republics 

and Far Eastern 

countries 

Bircan Ozkan, corporate communication 

and public relations manager of 

Has Tavuk, says, “We take all decisions 

by listening our consumers and business 

partners and watching the trends. 

Customer satisfaction and happiness 

is our top priority for our brand.” He 

informed about his company to the 

readers of Food & Ingredients Turkey. 

Would you mention about the 

foundation of your firm and 

its basic milestones? 

Has Tavuk was established in Bursa, 

operating in all stages of poultry business 

from egg to breeding, from poultry 

to feed production. Its success is 

proven by the award winning quality 

and customer satisfaction by producing 

quality breeds. We are 

the only company that has the 

Perfection Award in Turkey. 

What do you say about 

your product portfolio? 

Our firm is one of the fully integrated 

plants in the poultry industry in Turkey. 

It consists of breeding eggs, one-dayold 

chicks, feed, feed concentrate, and 

broiler meat. We call our processed 

products as Has Lezzetler; A range of 

this processed products are Çıtır Tavuk, 

Yayla Sauce Chicken, Doner and 

Tantuni; our salami-sausage-burger 

products, which we call deli products, 

are also found in our country. 

What is the position and 

market share of 

your brand in the 

industry? 

We started to food 

production in the second 

half of 2013. We are 

the last entry in the 

market, though 

we came 


through a long way. Has Tavuk follows 

the developments in the world, tries 

to lead for innovations, listens the customers, 

applies the latest technology. 

It has become a window opened to 

the world and a lovely brand in the 

kitchen, on the table and at the 

heart of our consumers. 

Which countries are 

your targeted 

export 

markets? 

We sell our product at every corner 

in Turkey and export them to 30 export 

markets including Arab, Turkic 

and Far Eastern countries. China has 

become a major target for both our 

company and for our rivals following 

the rising sales in the year 2018 

after Japanese market. These are 

bigger than the markets in the Middle 

East. 

Consumer trends are one 

of the major impetuses 

behind the raising number 

of new products in 

poultry business. Do 

you consider adding 

new and innovative 

products to your 

product portfolio? 

We take all decisions by 

listening our consumers 

and business partners and 

watching the trends. Customer 

satisfaction and happiness is our top 

priority for our brand. Has Lezzetler, 

the latest new line in our portfolio, 

is a result of these. We studied the 

needs of consumers in terms of taste 

and consumption habits, and developed 

our product to offer them a 

practical, tasty and easy-to-serve consumption 

experiences. 


Would you give information 

about your R&D investments, 

and other activities aiming 

to improve your brand 

awareness in the market? 

We carry all our works along with the 

realities of the industry, the developments 

in the world, latest developments 

in technology, changing trends 

in consumer habits, and our marketing 

and communication strategy. We keep 

our relations with market and consumers 

at high levels and try to enter 

into every home, every kitchen, every 

table and every heart in line with our 

vision. 

What are the fairs and events 

that you participate in to meet 

with your customers both in 

the country and abroad? 

We have been in all fairs held in the 

home and abroad either as visitors 

or exhibitors as much as we can. Sial 

and Gulfood are the major events in 

our field. Besides, we watch the events 

and buying team activities in our target 

markets. We will be at VIV Turkey 

fair in June. 

What are your tarets to grow 

your market share? 

We have been running and efficient 

system, a certain strategy and a road 

map aiming to grow our market share. 

These are the basis of our success and 

grow by natural ways. 

Are there any points that you 

want specially to underline, 

such as new investments? 

The new feed factory and hatchery 

that we started in 2108 will be com- 


pleted this year. That will boost our 

structure and product quality. 

What are the advantages 

and disadvantages of your 

business? 

We are a lively organic production 

company having ceaseless energy 

breathing continuously. Besides, we 

have heavy responsibility for human 

health. Being a producer of chicken 

meat and eggs, the cheapest source of 

animal proteins and to offer them under 

hygienic conditions are our basic 

sources for motivation. 

Anything you want to add? 

The products that have natural colors, 

odors and naturel are demanded 

by consumers under hygienic safety 

conditions are combined with aeroscalder 

technology, which is awarded 

by Golden Discovery. Our products 

have larger shelf lives since they are 

not contacted with any water during 

preparation process. 

Another technology, Rapid Rigor, 

which makes the meat softer and tender 

and tasty, is first used in Turkey by 

Hastavuk. Our aim is to represent Turkey, 

our industry and our firm the best 

as a worldwide brand. 


IFFA 2019: All market 

leaders on board! 

Leading companies present their latest products, at IFFA 

– The No. 1 event for the meat industry. The focus is on 

solutions for the safe, efficient and economic production of 

meat and meat foodstuffs. Suppliers of all sizes present a 

comprehensive spectrum of products for companies from 

big to small, from industrial meat-processing operations 

to individual butchers. Turkey will be represented by 10 

exhibitors at this important venue. 

More than 1,000 companies from 

around 50 countries, including all 

market leaders, are set to present innovations 

and future-oriented trends 

for the entire processing chain of the 

meat industry at IFFA from 4 to 9 May 

2019. IFFA is a must for manufacturers 

of machines and equipment for 

processing and packaging meat and 

meat products. The timing of the fair 

and the exhibitors’ innovation rhythm 

go hand in hand with many products 

being launched onto the world market 

at IFFA. Altogether, trade visitors 

to the fair come to Frankfurt from 

around 140 different countries. The 

overview of developments throughout 

the entire sector helps butchers 


and the meat-processing industry 

make their investment decisions for 

new technologies and reveals new 

concepts and strategies for the future 

of their own companies. 

Meat-processing innovations 

In Halls 8, 9 and, for the first time, Hall 

12.0, suppliers of machines and equipment 

for slaughtering, dismembering 

and processing, including boiling, 

smoking, roasting and baking, present 

their latest products and developments. 

Visitors can look forward to an 

extensive range for 

meat-industry companies of all sizes. 

The companies making presentations 

in the slaughtering and dismembering 

segment include, for example, Bettcher, 

EFA, Freund, Frontmatec, Haarslev, 

Jarvis. JWE Baumann, Marel and Renner. 

The processing segment is represented 

by many international market 

leaders including companies such as 

Fessmann, GEA Food Solutions, Grasselli, 

Handtmann, JBT, Metalquimia, Poly-clip 

System, Provisur, Risco, Schröter, 

Seydelmann, TREIF, VEMAG and Weber. 


Smart packaging and weighing 

technology 

The continuing popularity of convenience 

and take-away articles is stimulating 

the demand for packaged meat 

and sausage products and, at IFFA, the 

exhibitors show a cross section of relevant 

packaging technology, from the 

packing line, via labelling and packing 

materials, to weighing, measuring and 

testing technology. The market leaders, 

including Bizerba, Espera, Flexopack, 

Ishida, Krehalon, Mettler Toledo, 

MULTIVAC, OSC Wipotec, Schur 

Flexibles, SEALPAC, ULMA, Variovac 

and VC999, present their latest products 

in Hall 11. 

Important companies from the automation 

and IT segments, such as CSB 

System, igus, JUMO, Rittal, Scott Automation 

& Robotics and Winweb, also 

exhibit at IFFA. 


The finishing touch: spices and 

sales 

Exhibitors of spices, additives and casings 

for making meat foodstuffs have 

moved to the new Hall 12, which 

opened last year. Specifically, they will 

be presenting their spectrum of products 

in Hall 12.1. Among the companies 

ready to take part are, for example, 

Almi, Devro, Frutarom, Hydrosol, 

Meat Cracks, Moguntia, Naturin Viscofan, 

PCF Atlantis-Pak, Peter Gelhard, 

RAPS and Viskase. 

In Hall 12.0, visitors will find the 

‘Sales – everything for the butcher’s 

shop’ with, in addition to the stands 

of the German Butchers’ Association 

(Deutscher Fleischer-Verband – 

DFV) and the Central Cooperative 

of the German Butchers’ Trade (Zentralgenossenschaft 

des deutschen 

Fleischergewerbes – Zentrag), the 

complete spectrum revolving around 

sales and shop fitting. The companies 

making presentations will include Aichinger, 

BFM Ladenbau, Kramer, Ladenbau 

Hanke and Schrutka-Peukert. 


Turkey’s food 

processing industry 

Despite enjoying a well-established food production 

sector, Turkey is reliant on imports of ingredients to fuel its 

manufacturing efforts. For foreign ingredients specialists, 

Turkey’s food processing industry is something of a captive 

market – one that contains millions in potential revenue. 

Turkey has a modern and developed 

food processing industry which represents 

16 percent of all manufacturing 

in the country. There are over 42 thousand 

food processing and more than 500 

beverage producing enterprises in Turkey, 

with concentrations in fruit and vegetable 

preparations and processing, bakery 

products, meat products, and dairy processing. 

There are 577 foreign direct investments 

in food and beverage production. 

Turkey remains a net exporter in the 

processed foods industry. 

Turkey and food processing have a robust 

relationship. It is the Middle East’s largest 

food and beverage producer and the 7th 

largest producer worldwide. From fruits 

and vegetables through to flours, and 

confectionery, Turkey makes the lot. 


Given its economic importance, Turkey’s 

food production sector is huge – 

and holds plenty of scope for foreign 

manufacturers, ingredients suppliers 

and machinery producers to boost 

their revenues. 

Turkey has a developed food processing 

industry but only 20 percent of the 

raw material of additives used in the 

food processing sector are locally produced 

(such as calcium carbonate and 

citric acid). The remaining 80 percent 

are imported. 


Breaking down Turkey’s food 

processing sector 

The food and beverage sector covers 

roughly 19.7% of Turkey’s $718.2 billion 

GDP, according to a United States 

Department of Agriculture (USDA) 

report, giving it a market valuation in 

the region of $141.4 billion. Turkish 

food and drink exports total around 

$15 billion annually, so you can image 

the economic importance of the production 

industry. 

Turkey is a world leader in the production 

and processing of hazelnuts, apricots, 

figs, cherries, sour cherries, quinces, 

raisins, and poppy seeds. Emerging 

sectors include frozen and canned 

goods, olive and vegetable oil, seafood 

and alcoholic beverages. 

There are over 42,000 registered producers 

operating in the country, according 

to the Turkish Federation of 

Food Beverage and Industry Associations. 

Roughly 95% are small or medium 

enterprises (SMEs). q 


Despite enjoying 

a well-established 

food production 

sector, Turkey is 

reliant on imports of 

ingredients to fuel 

its manufacturing 

efforts. Over $5 

billion worth of food 

and beverage items 

are imported by 

Turkey each year 


The top 5% of domestic food producers 

are able to directly source their 

ingredients straight from the manufacturer 

and are generally direct importers. 

The remaining SMEs work with 

wholesalers or distributors when it 

comes to sourcing their products. 

Industry expansion heralds 

opportunities for food 

processing equipment 

manufacturers 

In 2012, there were just over 40,000 

food and beverage companies in Turkey. 

Now, that number, as mentioned 

earlier, exceeds 42,000. This impressive 

growth rate points towards a 

greater number of market-entry ways 

for international food processing 

equipment producers. 

Ingredient imports vital 

for Turkish food & drink 

production 

Despite enjoying a well-established 

food production sector, Turkey is reliant 

on imports of ingredients to fuel its 

manufacturing efforts. Over $5 billion 

worth of food and beverage items are 

imported by Turkey each year, with 

raw food materials making up a considerable 

chunk of this – in the realm 

of $3 billion according to the Harvard 

Atlas of Economic Complexity. 

Despite half of Turkey’s confectionery 

manufacturers producing chocolate 

treats, there is no local production of 

cocoa. It’s now of one of Turkey’s hottest 

import products as candy makers 


Food additives 

are also products 

with huge import 

potential in Turkey. 

There are over 250 

additive producing 

companies 

operating across 

the country yet 

just 15% of indemand 

additives 

are produced 

domestically. The 

remaining 85%, 

which includes 

items like calcium 

carbonate, citric 

acid, bovine 

gelatins, aromas 

and colorings are 

imported. 

have to rely solely on internationally 

sourced cocoa products. 

Food additives are also products with 

huge import potential in Turkey. There 

are over 250 additive producing companies 

operating across the country, in 

a sub-sector worth $980 million, yet 

just 15% of in-demand additives are 

produced domestically. The remaining 

85%, which includes items like calcium 

carbonate, citric acid, bovine gelatins, 

aromas and colorings are imported. 

Despite the political and economic 

difficulties, including devaluation of the 

Turkish Lira (TL), packaged food continued 

to register current value growth 

(in TL terms) in 2017, as consumers 

sacrificed purchases of non-food items 


Turkey has 

a developed 

food processing 

industry but only 

20 percent of the 

raw material of 

additives used in 

the food processing 

sector are locally 

produced (such as 

calcium carbonate 

and citric acid). 

The remaining 

80 percent are 

imported. 

rather than food. In 2017, traditional/ 

artisanal products, particularly bread, 

still accounted for a big share of the 

food processing sector. However, artisanal 

food lost market share to packaged 

food, mainly because consumers 

are switching from artisanal bread to 

packaged bread and from artisanal 

cheese to packaged cheese. About 20 

years ago, packaged bread and cheese 

were almost non-existent in Turkey 

and neighborhood bakeries supplied 

almost all the bread, freshly baked and 

usually still warm. They still continue 

to do so and these small bakeries are 

still dominant even in metropolitan areas 

and represent the importance of 

bread and bakery products in the culture 

and strong preference for freshly 

baked products. They are expected to 

remain a staple, although consolidations 

and continued growth of chain 

bakeries can be expected. 


Vitafoods Europe 2019: 

guiding the industry to a 

more sustainable future 

As environmental awareness reaches new heights and the 

world’s population continues to rise, the issue of providing 

sustainable foods which also offer a high nutritional value 

is set to grow, in both importance and complexity, over the 

next decade. It is with these considerations in mind that 

Vitafoods Europe 2019 has developed its agenda, Palexpo, 

Geneva, 7-9 May 2019 

The three-day event will focus on 

bringing the industry together to discuss 

key challenges such as sustainable 

sourcing, and wider trends including 

free-from, plant-based ingredients, and 

hemp extracts and CBD. 

The focus of the event comes as consumer 

demand means manufacturers 

are seeking a balance between naturally 

sourced ingredients and sustainably 

produced nutraceuticals, through 

the development of innovative new 

products, processes and packaging. 

The need for greater supply chain 

transparency has also contributed 

to an increased focus on the role of 

contract manufacturing, presenting an 

opportunity for these businesses to 

set the standard for sourcing practices 

and quality. 

Chris Lee, Managing Director, Global 

Health and Nutrition Network, Eu- 


ope, at Informa Exhibitions, explained: 

“The move towards true circularity 

requires a monumental shift across 

the entire nutraceutical product lifecycle 

– from ingredient to shelf – and 

can only be made possible by collaboration 

across the entire supply chain. 

“Our goal with Vitafoods Europe 

2019 is to get the industry talking to 

understand how we can create a sustainable 

future, as well as to inspire the 

nutraceutical community with trends, 

insights and solutions that support 

market-leading product development 

and business growth.” 

This year’s show is expected to attract 

22,000 visitors and will play host 

to over 1,200 leading global suppliers 

active in ingredients and raw materials; 

dietary supplements; contract 

manufacturing and private label; and 

services and equipment, exhibiting 

thousands of quality ingredients and 

products. 

As a meeting point for the nutraceutical 

industry, Vitafoods Europe 2019 

will offer visitors an opportunity to 

source innovative, high quality ingredients 

and finished products conveniently 

at one location, saving both 

time and resources, and eliminating 

logistic difficulties. 

The event has also added to its portfolio 

and introduced a range of new 

features, including a brand-new Sustainability 

Square, which will showcase 

the latest consumer and market 

insights from across the industry, al- 


Chris Lee, Managing 

Director, Global 

Health and Nutrition 

Network, Europe, at 

Informa Exhibitions: 

““Our goal with 

Vitafoods Europe 

2019 is to bring 

the community 

together and open 

the discussion about 

the challenges 

and opportunities 

ahead. This way we 

hope to encourage 

collaboration 

across the entire 

nutraceutical industry 

and affect the 

move towards true 

circularity.” 

lowing visitors to make informed and 

future-focused buying decisions. 

To clear-up any confusion around updated 

or newly introduced EU and 

global regulations and allow manufacturers 

to speed up the process to 

market, Vitafoods has invited experts 

from the European Federation of Associations 

of Health Products Manufacturers 

(EHPM), who will be offering 

one-to-one consultations as part of a 

new Regulatory Clinic. 

While a new Clinical Trials Zone will 

offer a step-by-step guide to the clinical 

trial process, a Diversity & Inclusion 

Roundtable will open the discussion 

on the importance of establishing diversity 

in the workforce to create an 

inclusive environment and the benefits 

this will bring. 

Additionally, the Vitafoods Education 

Program will return this year with a 

new flexible structure, giving delegates 

the chance to attend specific sessions, 

individual days or the full three-day 

agenda. Running throughout the event 

the program will have 11 summits and 

over 50 industry and business experts, 

to discuss and debate breakout trends 

and the industry’s latest studies. 

To give visitors the opportunity to 

network in a more relaxed setting, 


supplementary events are also taking 

place across the three days, including 

the Community Breakfast, Diversity & 

Inclusion Roundtable, Nutrition Capital 

Network’s sixth annual European 

Investor Meeting, Good Manufacturing 

Practices (GMP) Training by EAS 

Consulting Group, NutraIngredients 

Awards, 5K Run and Yoga Wellness 

sessions. 

Chris Lee, Managing Director, Global 

Health and Nutrition Network, Europe, 

at Informa Exhibitions, said: “Sustainability 

is a crucial influencer in the 

purchasing decision making process for 

consumers who are becoming more 

health and environmentally-conscious. 

This and the need to provide enough 

food supply for a growing population, 

has led us to identify the sustainability 

of the industry as a key concern 

and opportunity for the nutraceutical 

industry. 

What does nutraceutical 

mean to you? 

This year’s show will also be asking visitors 

and exhibitors to consider ‘what 

does nutraceutical mean to you?’. In 

a market where personalisation, digital 

technologies and alternative foods 

are on the rise, the definition of nutraceutical 

is evolving. As the meeting 

point for the European nutraceutical 

community, Vitafoods Europe will provide 

an engaging platform for visitors 

to discuss and debate the meaning of 

nutraceuticals – now and in the future. 


Turkish 

olive oil – 

a versatile 

ingredient to 

fall in love! 


Turkey is the 

homeland of olive 

oil. Turkish olive 

oils are extremely 

smooth and have 

a more gentle 

taste. Once you 

have tasted a high 

quality Turkish 

olive oil, your life 

will never be the 

same. 

The value and unique characteristics 

of olives and olive oil have been 

acknowledged for centuries and are 

gaining even more prominence today. 

Cultivation of this noble fruit is concentrated 

in specific regions of the 

world, primar- ily in the 

countries 

bordering 

the shores of the Mediterranean. 

Turkey is one of those fortunate 

countries and is one of the few 

biggest producers of the world. 

Turkey continues to produce, consume 

and export more olive oil, 

while investing in new technologies 

to improve oil quality and expanding 

its production infrastructure. Unlike 

other parts of the Mediterranean basin, 

Turkey did not suffer as much 

from the hot and dry summer. 

However, future climatic concerns 

mean Turkish producers 

will need to worry about a hotter 

and drier climate. 

Treasured since ancient times 

for their excellent nutritional 

quality, olives and olive oil have 

always been essential component 

of the diet in many Mediterranean 

civilizations, especially those located 

in Anatolia. 

As a versatile ingredient, olive oil has 

been used not only as a flavor enhancer 

in various dishes, but also as a 

medicine for healing wounds, as fuel 

for lamps and as cosmetics for the 

hair and skin in different cultures. 

Considered sacred, it has been the 

symbol of peace and richness connecting 

three continents in one soul. 

Although the olive tree is native to 

the eastern Mediterranean basin, it 

gradually spread westwards beyond 

Turkey into Europe thanks to its increased 

importance as a source of 

edible oil. 

Having the longest coastline on the 

Mediterranean Sea, Turkey has been 

one of the major producers of olives 

among Mediterranean countries. 

Thus, olive oil traditions and dishes 

have been the pride of Turkish 

cuisine since the time of the 

Ottomans. Likewise, table olives 


have been a staple at every Turkish 

breakfast, generally beside a slice of 

bread and traditional white cheese. 

Today, Turkey supplies olives and olive 

oil of Mediterranean cuisine all over 

the world. 

Healthy food for all ages 

Olives and olive oil are appreciated 

not only for their nutritional quality 

but also for their health benefits. 

Among edible oils, olive oil is the only 

one that can be produced by physical 

methods from a fresh fruit and 

can be consumed immediately after 

pressing the olive, like fruit juice. 

Likewise, a complex process, other 

than treatment with either dry salt or 

brine, is not required to produce table 

olives. Namely, olive oil and table 

olives are pure, natural, healthy products 

that require minimal processing. 

Today, olive oil is increasingly present 

on the food scene as the healthiest 

alternative to other edible oils. Olive 

oil is rich in natural anti-oxidants such 

as vitamin E, which help to eliminate 

free radicals from the body. In addition 

to providing nutrients to the skin, 

this divine elixir protects and softens 

the face and body, maintaining a 

young, healthy and beautiful appearance. 

PRODUCTION 

Olive oils are produced by traditional 

and modern methods. In Turkey, 

there are hundreds of various olive 

oil producers to discover, each with 

individual qualities that make them 

even more 

these ol- 

excellent. Many of 

ive oils 

are 

the winners of the world’s most 

prestigious olive oil competitions. 

Two Turkish extra virgin olive oils, 

for instance, recently won silver at 

New York International Olive Oil 

Competition. Previously most olive 

oil produced in Turkey was either 

virgin or lampante. However, as the 

demand for higher quality olive oil 

around the world has grown, Turkey 

has begun to produce more extra 

virgin and organic olive oil. 


Olive Oil Production of Turkey (1000 Tons) 

SEASON Olive Oil SEASON Olive Oil 

2000/01 175 2009/10 147 

2001/02 65 2010/11 160 

2002/03 140 2011/12 191 

2003/04 79 2012/13 195 

2004/05 145 2013/14 135 

2005/06 112 2014/15 160 

2006/07 165 2015/16 150 

2007/08 72 2016/17* 177 

2008/09 130 2017/18** 287 

Source: International Olive Council- IOC *: Provisional **: Estimate 

Olives grow best in warm temperatures, 

and cannot tolerate extreme 

climatic conditions. The Mediterranean 

region, owing to its mild climate, 

contains 98% of the olive harvest and 

95% of the olive oil production in the 

world. Harvesting and processing of 

olives are carried out between November 

and March. Around 76% of 

the olives produced in Turkey are 

pressed for oil and the rest are reserved 

for table olives. 

In Turkey, olive oil production has 

undergone remarkable developments 

since the eighties and more 

and more olive oil plants have either 

started to produce virgin olive oil or 

increased their production capacity. 

Today, Turkey has large-scale olive oil 

plants with modern bottling lines. Table 

olives are also produced in modern 

plants equipped with advanced 

technology, which enables them to 

comply with the standards of hygienic 

packaging. High quality production 

of table olives is done in retail packs 

such as cans, glass jars and/or vacuum 

packed bags. There are compulsory 

export standards for table olives and 

olive oil in Turkey, thus, production in 

all plants conforms to the standards 

of the Turkish Standards Institute 

(TSE), which are also consistent with 

the international standards. 


Olive oil is classified as “extra virgin”, 

“virgin”, “refined” and “riviera” 

(a blend of virgin and refined olive 

oil that is called “olive oil” in international 

standards) based on the means 

of production as well as the physical 

properties and organoleptic characteristics 

of the product. Due to the 

preferences of consumers who are 

less familiar with the natural taste 

of olive oil, some are also produced 

with added flavorings such as garlic, 

onion, nutmeg, fresh thyme, basil or 

bay leaves. 

In international standards, table olives 

are classified as “green olives”, 

“olives turning color” and “black 

olives”. They are commercially produced 

in the forms of “stoned”, 

“stuffed” (with pimento, capers, 

etc.), “halved”, “sliced”, “paste” 

as well as “whole” olives. It 

is quite common in Turkey 

to start the day by having a 

rich breakfast including this nutritious 

food, which contains abundant calcium, 

iron and vitamin A. There are 

few countries in the world which 

have a consumption pattern of olives 

close to Turkey but according 

to one’s palate, olives can also 

be used in the preparation of 

various dishes. Olives are put 

in pizzas, salads and cooked 

dishes as an ingredient and/or 

eaten as an appetizer usually to 

accompany a drink. 


EXPORTS 

Being a net exporter of olive oil, Turkey 

supplies the variety of olive oil to 

a wide range of countries including 

major producer countries that either 

consume or re-export Turkish olive 

oil. Turkish olive oil is demanded from 

every part of the world and there 

are more than hundred countries 

that have experienced the excellent 

taste and fragrance of Turkish olive oil 

such as the EU, the USA, Saudi Arabia, 

Japan, South Korea, Philippines, 

Australia and the Russian Federation. 

Although organic production still occupies 

a small proportion of the total 

area and output of olives, Turkey’s organic 

olive and olive oil exports are 

also rising in parallel with the healthier 

consumption trends in the world. 

Despite production fluctuations due 

to the periodicity of the olive tree, 

exports of table olives have been 

continuously growing over the last 

years. In 2017, the export value of 

table olives of Turkey was US$ 112,5 

million. 

Germany, Iraq, Romania, the USA and 

Bulgaria are the most important export 

markets for table olives, representing 

about 73% of the exports for 

the last year. Germany maintains first 

place in Turkish olive exports with 

32% of the value exported. 


Chr. Hansen 

launches Hansen 

sweet potato – 

the secret behind 

the market’s 

best carmine 

alternative! 

Developing natural ingredient solutions for the food, nutritional, 

pharmaceutical and agricultural industries, Chr. Hansen’s 

decade-long breeding program results in a new and unique 

sweet potato that is the raw material confecting vibrant 

alternatives to carmine and synthetic reds 

What happens when colors from natural 

sources are not enough to satisfy 

discerning consumers? You develop a 

new source. 

Chr. Hansen has commercialized a 

new vegetable variety – the Hansen 

sweet potato Ipomoea batatas – 

using traditional breeding methods 

to developing the long-sought after 

vibrant, natural red alternative to carmine. 

“For the first time, we’ve made a whole 

new variety of vegetable to compose 

the natural color our customers are 

asking for,” says Jakob Dalmose Rasmussen, 

vice president, Commercial 

Development at Chr. Hansen Natural 

Colors. 

“We call it the Hansen sweet potato. 

Over 10 years ago, we discovered 

a promising pigment in a root 

vegetable’s tuber, but the plant’s pigment 

content was on the low side. 


We took this plant and embarked on 

a process of selective breeding using 

traditional, non-GMO methods. The 

result is a plant-based, brilliant red that 

gives our customers a natural alternative 

to carmine and synthetic colors,” 

adds Dalmose Rasmussen. 

It all starts with the right raw 

material 

Chr. Hansen has a team of experienced 

experts to develop new and 

refined raw materials using selective 

breeding. To do it they collaborate 

with colleagues, growers and scientists 

around the world. 

“It all starts with the right raw material. 

Our plant scientists spent years 

cultivating and selecting generation 

after generation of seedlings. We partnered 

with growers to learn the best 

ways to plant, nurture and harvest 

the Hansen sweet potato. And we 

perfected methods of handling, transportation 

and extraction. The result 

is the Hansen sweet potato with 

its unique combination of high yield, 

brilliant color and high per-plant pigment 

load,” explains Luc Ganivet, vice 

president, Innovation and Application 

at Chr. Hansen Natural Colors. 

A bright red carmine 

alternative 

The Hansen sweet potato is the basis 

for Chr. Hansen’s recently launched 

FruitMax® line of bright-red solutions 

that solve some of the biggest challenges 

of previously available natural 

red colors. 

“Strawberry red is a popular shade for 

food products – from cakes to confectionary 

to milkshakes. But until now it 

has been nearly impossible to make a 

fire-engine red color with no risk of 

off-taste without using carmine. And 

as consumers move towards vegetarian 

and vegan food choices, the need 

for a carmine alternative has become 

more pressing. Our new FruitMax® 

red juice concentrates are 100% plant 

based and provide a new solution to 

our customers looking to respond to 

this consumer trend,” concludes Dalmose 

Rasmussen. 

Chr. Hansen’s new FruitMax Orange 

and recently launched FruitMax® reds 

are based on Hansen sweet potato 

blends, are minimally processed and 

meet the EU requirements for Coloring 

Foodstuffs. 


FI Global brings 

them all 

Food ingredients Global is the unrivalled world leader 

in providing food and beverage professionals with the 

personalized business solutions they need to grow and nurture 

their business. 

FI Global is the right venue to expand 

your business in the quickest and most 

effective way possible, in specific markets 

or on a global scale. Whether you 

want to meet face-to-face with high 

quality suppliers or buyers, promote 

your latest product to thousands of 

leading industry professionals, or learn 

about the latest local and global innovations 

and trends, look no further 

than Fi Global. 

FI Europe & Ni (Food Ingredients 

Europe & Natural ingredients) event 

unites industry leaders from around 

the world! 

Launched in 1986, Food ingredients 

Europe and Natural ingredients (Fi 

Europe & Ni) is the global meeting 

place for all stakeholders in the food 

ingredients industry. Over 500,000 

people have attended Fi Europe & Ni 

shows over the years, with billions of 

Euros worth of business generated as 


a result. Fi Europe & Ni takes place 

biennially in Paris, a major European 

city, uniting the world’s leading food 

and beverage suppliers, research & 

development, production and marketing 

specialists to showcase the most 

diverse range of new and innovative 

ingredients and services. 

Fi Europe & Ni offers your business a 

proven route to market with a truly 

global audience. At the world’s leading 

food and beverage platform, take 

advantage of your unique opportunity 

to meet new and existing clients faceto-face 

and differentiate your company 

in the highly competitive food 

ingredients industry. 

Fi Europe & Ni is the world’s leading 

food and beverage ingredients platform. 

Fi Europe & Ni brings together 

the world’s leading food and beverage 

suppliers and specialists in research 

and development, production and 

marketing to showcase the most diverse 

range of new and innovative ingredients 

and services. 

Food Ingredients Europe is the one 

food ingredient industry event with 

the high amount of industry experts 

visiting. 

Every edition, Fi Europe & Ni offers 

priceless industry knowledge across 


a wide range of conference presentations, 

exhibitor seminars, new product 

zone displays, expert innovation tours 

and much more... Here you can explore 

a wide range of innovations with 

the product showcases, guided tours, 

and specialized pavilions. 

3 days of thought leadership 

Fi Europe conferences offer an excellent 

opportunity to find out what 

leading food and beverage industry 

experts are thinking and what they’re 

working on. 

The event is presenting two conferences 

at Fi Europe 2019, covering 

three full days of knowledge sharing 

and networking opportunities: The Future 

of Nutrition Summit and The Fi 

Conference. 


Russia to double tomato 

imports from Turkey 

Russia’s Agriculture Ministry is planning 

to double the quota on tomato 

imports from Turkey to 100,000 tons 

a year, the Interfax news agency reported, 

citing a draft decree. 

Russia, which is Turkey’s largest market 

for tomatoes, halted imports due to a 

crisis that began after Turkey downed 

a Russian fighter jet for violating its airspace 

in November 2015. 

In January 2016, Russia banned imports 

of Turkish fruits and vegetables, 

including tomatoes, oranges, apples, 

apricots, cabbage, broccoli, mandarins, 

pears, peaches, cucumbers, plums, 

strawberries, onions and cloves. It also 

banned the imports of poultry and related 

products. 

However, Russia 

relaxed the trade 

sanctions on Turkey 

during the 

summer of 2017. It 

lifted a ban on vegetable 

imports from 

Turkey in November 

2017 after a rapprochement 

between the two countries 

and Russia agreed to import 

up to 50,000 tons of Turkish tomatoes 

annually. 


Chinese investment 

potential continues to 

focus on agribusiness 

sector in Turkey 

China is keen to 

import fruits and 

vegetables from 

Turkey. Cherry 

imports from Turkey 

and the Shanghai 

Food port can be 

entry points for 

Turkish cherries to the 

Chinese market. 

As one of the first and largest direct 

investors, China’s interest in Turkey is 

increasing while the potential for cooperation 

grows. 

A delegation of Turkish business people 

led by the International Cooperation 

Platform (UİP) held meetings in 

Shanghai. The organization recently 

established an office in Shanghai and 

solidified the investment bridge between 

Turkey and China. 

Moreover, Turkish and Chinese investors 

who plan to carry out investments 

in Turkey and China came 

together at a meeting in 

Istanbul organized by the 

UİP. Executives from SHMY 

HealthDigit and 

Shanghai 

Le Wei 

Info-Tech 

and China’s Agricultural 

Education 

Development Center Director 

Zhimin Yan participated 

in the meeting. The organizations 

reportedly expressed the will to 

evaluate investment opportunities 

in mining, agriculture, health 

and fishing sectors. The executives 

of SHMY HealthDigit and Shanghai 

Le Wei Info-Tech told that they are 

interested in cooperating with Turkish 

investors in the electric bus, health, 

greenhouse cultivation and solar power 

areas and they are keen to import 

fruits and vegetables from Turkey. They 

said that cherry imports from Turkey 

and the Shanghai Food port can be 

entry points for Turkish cherries to 

the Chinese market. “We want to position 

Turkey as a hub and sell Chinese 

products to European, Near Eastern 

and Middle Eastern markets. 

The Belt and Road project that was 

launched by Chinese President Xi 

Jinping in 2013 has enabled access to 

reach Chinese investors and gave a 

boost to Chinese investments in Turkey. 

UİP Chairman Cengiz Özgencil emphasized 

that Turkey is an attractive 

country for foreign investors and noted 

that UİP works to bring together 

Turkish and Chinese investors and expand 

their ties. 

The bilateral trade between Turkey 

and China was recorded at $28 billion 

in 2017 and Turkey’s imports from the 

country totaled to nearly $26 billion. 

Chinese firms that have been operating 

in Turkey’s logistics, electronics, energy, 

tourism, finance and real estate 

sectors are expanding their businesses 

in the country. With the entry of Bank 

of China and Industrial Commercial 

Bank of China (ICBC), the flow of 

Chinese companies into Turkey has 

accelerated and also expanded into 

the e-commerce sector in the recent 

period. The number of Chinese firms 

operating in Turkey had neared 1,000 

by April, according to data from the 

Economy Ministry.

Food Turkey Magazine May 2019

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