Food Turkey Magazine May 2019

Flavor trends forecast
2019/2020 by ITS
As a BRC AA grade ingredient manufacturing company
and the most innovative, passionate and agile developer
of natural taste and texture solutions, ITS (International
Taste Solutions) makes healthier foods taste better. They
inspire and empower the customers to successfully develop
market-winning products through anticipating future
needs, developing innovative, high quality solutions and
delivering an exceptional customer experience.
As part of the drive to pinpoint flavor
trends for the future, ITS carries
out intensive market research. This
enables the ITS marketing and innovation
teams to advise customers on
emerging flavors and help them develop
new recipes to capitalize on
market opportunities. Following is
what ITS marketing and innovation
teams have to offer for the future:
The main flavor trends on the radar
that will emerge during 2019/20 are
Very Berry
Berry flavors are on trend, there’s no
doubt of it. Why? Well, berries are
highly nutritional and healthy, they
work well in endless applications and
are attractive to the eye, which makes
them instagramable and shareable on
any digital platform! We are talking
about strawberries, raspberries or
blueberries, but also new, more exotic
varieties like acai berries or goji
berries!
Tropical Temptation
Consumers dream of being on vacation
all year round and what flavors
could be better to bring us on holidays
than tropical flavors? They are
ideal, especially in the summer season,
when we will see passion fruit, mango,
guava, jackfruit and papaya in drinks,
bakery, snacks and sports nutrition
applications.
Green Is Go
The healthy trend is here to stay and
its color is, definitely green. Green veggies,
green fruit and anything naturally
green fits in here, even herbs and
spices! Their natural appeal will make
the product a success, whether it is a
shake, a cereal bar or a yogurt. Cu-
22 Food & Ingredients TURKEY May 2019