Food Turkey Magazine May 2019

Would you give information
about your R&D investments,
and other activities aiming
to improve your brand
awareness in the market?
We carry all our works along with the
realities of the industry, the developments
in the world, latest developments
in technology, changing trends
in consumer habits, and our marketing
and communication strategy. We keep
our relations with market and consumers
at high levels and try to enter
into every home, every kitchen, every
table and every heart in line with our
vision.
What are the fairs and events
that you participate in to meet
with your customers both in
the country and abroad?
We have been in all fairs held in the
home and abroad either as visitors
or exhibitors as much as we can. Sial
and Gulfood are the major events in
our field. Besides, we watch the events
and buying team activities in our target
markets. We will be at VIV Turkey
fair in June.
What are your tarets to grow
your market share?
We have been running and efficient
system, a certain strategy and a road
map aiming to grow our market share.
These are the basis of our success and
grow by natural ways.
Are there any points that you
want specially to underline,
such as new investments?
The new feed factory and hatchery
that we started in 2108 will be com-
42 Food & Ingredients TURKEY May 2019