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<strong>The</strong> fundamental belief at Dyson is to develop technology to solve a problem.<br />
At <strong>The</strong> Forefront of Technology<br />
In fact, the company has not just expanded<br />
operations, but also product offerings as well.<br />
From the bright pink G-Force vacuum James<br />
Dyson first started selling in 1983, Dyson is<br />
now known for their many vacuum models,<br />
air purifiers, bladeless fans and heaters, hair<br />
dryers and public restroom hand dryers. <strong>The</strong><br />
Dyson Air Multiplier, which works like a<br />
stand fan but without rotating blades, remains<br />
a prime example of how Dyson disrupted<br />
conventional machines by developing and<br />
applying his patented core technology onto<br />
his inventions and new products.<br />
It’s this disruptive technology that puts<br />
Dyson at the forefront of modern appliances<br />
and development, and his accolades are<br />
not just limited to household products. <strong>The</strong><br />
company’s - and founder’s - most ambitious<br />
project to date is the development of their<br />
very own electric vehicle, with £200 million<br />
being invested into this endeavour, currently<br />
ongoing on their site at Hullavington, UK.<br />
Of course, expect to pay a pretty penny<br />
for it, but with a Dyson, you can be sure<br />
to also expect it to be perfect, efficient and<br />
revolutionary… and you’ll wonder how you<br />
ever lived without it.<br />
After decades of starting his company and countless inventions, James<br />
Dyson is still very much passionate about the work that he does.<br />
111 SEPTEMBER/OCTOBER <strong>2019</strong> | TM
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