BDI-International Magazine - Inaugural Issue

A WORD FROM
THE
EDITOR
All accomplishments come with a
sense of pride. It’s the reward of
that “now it’s done” feeling that
helps us push on. In my 20 years of
Marketing & Media experience, I have
created and developed people, places, and
things, all in the name of good advertising.
Few things are as rewarding as seeing a
plan materialize.
But it was overcoming the new challenges
that mattered the most. I worked hard and
went the distance to elevate whatever the
brand placed before me. I meticulously
wrote marketing plans and launched
original and effective campaigns. But not
all brands are the same. When I arrived
at Best Doctors Insurance in September
of 2019, I found a brand that was solely
focused on good medical and customer
service. I watched or read an endless
number of testimonials from
their members.
I began to understand just how good they
were at that they did and how they helped
so many members. A started to work with
a really talented staff that gave me a deeper
understanding of why Best Doctors
Insurance good reputation had to come
to be. I realized that they had a story to
tell and it was time for everyone to hear
it. Publishing this magazine is one the
vehicles that will help tell the story. Best
Doctors Insurance is doing it unlike any
other and I’m passionate about this brand
and its future.
In this New Year, I encourage you to
continue to do what you’re passionate
about, what drives you, and what defines
your success.
WHILLY BERMUDEZ
Wishing
you great
things in
2020!
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