Sales Promotion - Advertising

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Buy one get one killed Creative: Dan Neri and Scott Murray of Matter Director: Steven Tsuchida of Oil Factory
Page 2 and 3: Sales Promotion Advertising Events
Page 4 and 5: Issues Creative Brief for Consumer
Page 6 and 7: Advertising Appeals Fear Humor Sex
Page 8 and 9: Fear Fear increases interest and is
Page 12 and 13: Silent scream
Page 14 and 15: Fear Pro - Fear appeals tend to be
Page 16 and 17: CP S
Page 18 and 19: KT bank S
Page 20 and 21: Sappe S
Page 22 and 23: 1871 : The earliest known use of se
Page 26 and 27: 1910 : Woodbury's Facial Soap, a wo
Page 28 and 29: Food and Drink
Page 30 and 31: Fashion
Page 32 and 33: Technology
Page 34 and 35: Detergent
Page 36 and 37: Sex Pro- Sex is proven to cut throu
Page 38 and 39: Special issue • Some ad aims at t
Page 40 and 41: Music is something that everyone en
Page 42 and 43: The trend is gaining favor for a co
Page 44 and 45: The entertainment aspect of music h
Page 46 and 47: Mitsubishi Lancer
Page 48 and 49: Rational Pro- rationality is great
Page 50 and 51: Amway
Page 54 and 55: Scarcity is based on limitations, t
Page 56 and 57: Scarcity One potential source of un
Page 58 and 59: Got talent
Page 60 and 61:
Scarcity Pro- scarcity is great for
Page 62 and 63:
Emotional Con- Pro- emotional appea
Page 64 and 65:
TAT
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Sales Promotion - Advertising

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