Sales Promotion - Advertising
Sales Promotion - Advertising
Sales Promotion - Advertising
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Marketers make frequent use of this effect and base<br />
promotional claims on the principle of scarcity, using<br />
phrases like "limit one per customer," "limited release,"<br />
"only while supplies last," or "limited time only."<br />
Scarcity<br />
The perceptions mediate the<br />
impact of value perception for<br />
scarcity appeals and can<br />
contribute to increased<br />
purchase intention.