Sales Promotion - Advertising

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Fear Pro - Fear appeals tend to be very persuasive and are great for capturing peoples attention Con- hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.
Humor Try to make people laugh and feel amused by the ad. People like to tell jokes and talk about funny commercials; doing so further helps memorizing. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.
Page 2 and 3: Sales Promotion Advertising Events
Page 4 and 5: Issues Creative Brief for Consumer
Page 6 and 7: Advertising Appeals Fear Humor Sex
Page 8 and 9: Fear Fear increases interest and is
Page 11 and 12: Buy one get one killed Creative: Da
Page 13: Listerine
Page 17 and 18: Interesting issue �One reason for
Page 19 and 20: Humor Pro- Humor is one of the best
Page 21 and 22: Sex The use of sex can be sublimina
Page 23: 1885, W. Duke & Sons inserted tradi
Page 27 and 28: Food and Drink
Page 29 and 30: Food and Drink
Page 31 and 32: Fashion
Page 33 and 34: Detergent
Page 35 and 36: Shiseido
Page 37 and 38: Banned Sprite Germany http://www.yo
Page 39 and 40: Oishi
Page 41 and 42: It is far more likely to memorize a
Page 43 and 44: Failure matching • “There is ro
Page 45 and 46: Pro- sing a well known song can bri
Page 47 and 48: The rationality appeal relies on co
Page 49 and 50: Centrum
Page 51: Bona
Page 55 and 56: Marketers make frequent use of this
Page 57 and 58: Jason Mraz
Page 59 and 60: Alfa Romeo Alfa will follow the 8C
Page 61 and 62: Appealing to the emotions of consum
Page 63 and 64: Sony
Page 65:
Canon
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Sales Promotion - Advertising

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